Bing Remarketing: The best-kept marketing secret
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
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A fresh perspective on SEO for B2B companies
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.
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Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
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5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
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The anatomy of ad copy relevance: The new Google standard
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
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2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
The pos…
Google is Testing Removal of First Organic Result in SERPs if it’s a Featured Snippet, or Answer Box
There are several reports of Google testing removal of the organic listing if the same site is in an aswer box, or featured snippet.
The conversation is over at WebmasterWorld
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Here’s a script for copying labels between levels
Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that.
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Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
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4 critical areas to consider when performing AdWords audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes!
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SEO vs. PPC: Pros, cons & an integrated approach
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
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Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
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Google showing Events in App and Mobile Web in the U.S., and how to get your event listed
Google is now showing events in its app and mobile web in the U.S., so if you have an event you can add your code and, hopefully, it’ll list the event.
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The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
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Have you moved back from HTTPS to HTTP
Over at WebmasterWorld there’s a thread about a member considering moving back from HTTPS to HTTP because of the site and pages dropping in the SERPs.
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5 steps to success for low-conversion-volume accounts in AdWords
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
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The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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