What data do you need to find, pitch and win new SEO clients?
Conveying the specific remedies and additions that you would pursue to optimize a client’s site and search strategy serves as a strong introduction and major first step toward becoming indispensable to the client as the one hired to execute a winning SEO game plan. Kim Kosaka explains
Going Through A Rebrand? Here’s How We Approached It For A Large, International Client
So, you’re going through a rebrand. There are a variety of reasons a company could go through a rebrand, such as being sold to another company / investor or simply needing to hit the reset button on your image and reputation.…
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Why Relationship Building is Key in Digital Marketing
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Post from Joana Veiga Ferreira
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will still need websites in future.
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re not exactly sure what the ad specifications are and how to set up each of the ad types.…
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Five ways to use predictive analytics
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo
Is Your Site Leaking User Info into Search Results? Get GDPR Ready
What do you do when your site is leaking user information into search results? Well, let’s take a step back and look at what kind of personal information this could be:
- Form information that contains first name, last name, email address
- Actual address information, including zip
- Unsubscribe confirmation URLs that contain email addresses and/or names
- Online ordering information like what recently happened to Panera
There are a number of ways this information could be seeping into Google’s index.…
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An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn’t always the best option; a PPC manager will only add value by growing prospecting activity, not piggybacking off the success of a brand name
A review of the payday loans algorithm in 2018
Daniel Tannenbaum looks at the history of the payday loans algorithm for SEO and what is required today from brands to be more successful.
Your Inside Look at Moz’s Brand New Tool Link Explorer
Moz has officially rolled out their new link-building tool, Link Explorer, and the Seer Team got an exclusive opportunity to test out the tool before its release. Not only did we get to try Link Explorer and provide feedback prior to launch, the Moz team visited our San Diego office to have an open dialog about all things link building, including most-used tools, best practices and strategies, and the challenges and difficulties associated with the link-building process.…
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How to use SEO on LinkedIn
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits – both for your personal profile and also for your business.
An Idiot’s Guide to: Failing to Complete the Actions for the Google Assistant Codelab (and a Realisation that I Need to Learn More Code)
Read about John’s attempt to create a simple Google Action for the Google Assistant – he knows that the future of search is voice, but does he need more coding skills?
Post from John Warner
Rank Tracking Experiment: Search Volume
There is a lot of speculation concerning the influence of rank tracking on the reported search volume of keywords. In this experiment, I took two very closely related keywords which were initially not seen as two separate keywords by Google …
Top time-saving tools for SEOs
As an SEO, it’s likely that you heavily rely on a number of time-saving tools. In this article, Adam Clemence shares the Chrome extensions he can’t live without.
Getting listed: how to generate more traffic and mentions
If you think directories are dead, think again: there are plenty of new and old directories out there that can send you traffic and leads. Ann Smarty reviews the available opportunities for getting listed to generate more traffic and mentions.
Multiple Domains vs Single Domain Strategy to Build a Stronger Domain
For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
Post from Polly Pospelova