Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content, etc.
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Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
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Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
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Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects
Fuzzy Lookup is an Excel add-in that can be a clever solution for automating SEO tasks. Here’s how you can use it for 404 and site migration redirects.
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How to pick the best website audit tool for your digital agency
What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations, screenshots, examples.
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How to speed up SEO analysis: API advantages for SEO experts
All you need to know about using APIs for better, more productive SEO tasks — content curation, keyword analysis, link monitoring, site performance, etc.
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Common technical SEO issues and fixes for aggregators and finance brands
Simple technical SEO issues on reliable comparison sites can hamper customer experiences. Here are six of the most common issues and their solutions.
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Faceted navigation in ecommerce: How it helps customers and SEO
80% of users admit that a poor search experience can make them leave a web store. How faceted navigation in ecommerce can make or break their experience.
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Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
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Google Discover: 3 Implications for Organic Search
Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how it works.…
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A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
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10 Quick Wins We Can Make Using ODN as a Meta CMS
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The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing.
DA is the wrong metric for reporting on link-building
I decided to write this post when I saw, in late February, this poll on Twitter:
A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here’s what we actually know–and what is myth.
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An SEO’s guide to site architecture
Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave a presentation called “Solving Site Architecture Issues” at a conference called SES London. It summarised the experience I had gained working as an in-house SEO at a travel […]
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
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7 Tips for Structured Data on E-commerce Sites
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BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it.
A guide to recruitment website SEO: How to optimise jobs sites for search engines
A guide to optimising jobs sites in the recruitment industry I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for 2019, I’m pleased to present my guide to an important industry sector across the globe. Background I’d spent several years working in a recruitment specialist web development agency, […]
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