A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here’s what we actually know–and what is myth.
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An SEO’s guide to site architecture
Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave a presentation called “Solving Site Architecture Issues” at a conference called SES London. It summarised the experience I had gained working as an in-house SEO at a travel […]
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
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7 Tips for Structured Data on E-commerce Sites
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BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it.
A guide to recruitment website SEO: How to optimise jobs sites for search engines
A guide to optimising jobs sites in the recruitment industry I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for 2019, I’m pleased to present my guide to an important industry sector across the globe. Background I’d spent several years working in a recruitment specialist web development agency, […]
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Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience and links much more quickly.
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A complete list of embed code, social card, OGP and META code generators
Over the course of the past decade or so, lots of new standards for meta data have appeared. When we build and publish a new webpage, the meta information suppled in the head of your page describes the conntent and makes the mechanism of sharing slightly simpler on platforms like Twitter and Facebook. Perhaps the […]
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Are SEOs At Risk of Becoming Unconsciously Incompetent?
What if, as SEOs, we’re all at risk of becoming incompetent without realising? Chris looks at the Conscious Competence Matrix and considers what it takes to stop you losing your edge.
Post from Chris Green
How important are featured snippets and how can you get them?
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients.
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How to Avoid Creative Fatigue When Your Job is to Keep Having Ideas
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
Post from Bobbi Brant
Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
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Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might not be the case.
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What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.
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The importance of on-site SEO consulting for successful client-agency relationships
Every SEO agency worth their salt is going to tell you they are focused on performance, something they should be able to back up with relevant case studies and/or award wins. During a pitch process it is very common to focus on positive outcomes such as these – we all want to see demonstrable evidence […]
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Four tools to better structure your article for SEO and usability
Writing good content isn’t enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet each need.
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The Easiest Tool for Testing Page Speed – PageSpeed Insights API
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In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page.
Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.
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3 Link Building Tactics you can use to Gain Large Volumes of Legitimate Links for your Website
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
Post from Polly Pospelova