Category: SEO

Human beings experience a wide range of emotions, and this can easily translate into what we search. With that in mind, I found myself recently wanting to dig in further into how users are actually feeling when they search.

What can we do with “emotions” in search?

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The post How To Understand Audience Emotions in Search Data appeared first on Seer Interactive.

What is a Distributed Team?
A distributed team is typically made up of team members who work in different offices or work remotely. With the increase of remote roles opening up at companies (including Seer!) and as companies expand into new and differe…

Using APIs In Screaming Frog
Anyone that is making data-driven decisions is typically looking at more than one data source. Data gives us the power to tell stories, but nobody likes an incomplete story. Luckily, for us digital marketers, Screaming Frog…

How to Audit Your Website Content: A Step-By-Step Guide

Whether you’ve recently published a new piece of content that just isn’t performing as well as you’d hoped, or have a reservoir of outdated and stale blogs from 10 years ago, auditing your content is key to ensuring you get the most bang for your buck from those pages.…

The post How to Audit Your Website Content: A Step-By-Step Guide appeared first on Seer Interactive.

The Importance of Mentoring in the Workplace
Think back to a time when you took a stab at something brand new or stepped into unfamiliar territory for the first time. How were you able to establish a foundation and feel comfortable in your new surround…

Industry content resonates directly with your target audience, especially if your company has the Subscription as a Service (SaaS) model.
SaaS Industry Pages Resonate With Your Target Audience
Last year I was in a series of customer interviews where ne…

3 SEO Tactics for Ranking for Your Most Competitive Keyword
Every company has a set of highly competitive search terms that they are trying to rank for. Unfortunately, not everyone can rank on the first page. We have a few tactics to help you move clos…

Does Page Speed Affect SEO?

From a user perspective, site speed is only a problem when it’s broken. When all is well,  no one notices, let alone, appreciates it’s seamless functionality.

As users, we don’t appreciate site speed because we live in an era of immediacy and expected outcomes.…

The post How to Use Google’s Speed Report for Effective SEO appeared first on Seer Interactive.

“It’s Not Crazy, It’s a Clue”

I read about a concept that changed my life a few years ago. This concept is called – “it’s not crazy, it’s a clue” – and I learned about it from the groundbreaking book on negotiation Never Split the Difference.…

The post Reading Clues: How To Understand What’s Going On Behind The Scenes With Your Client appeared first on Seer Interactive.

Early in my career, I was really bad at saying “no” to people. Seer is a place where opportunities to help others out, work on side projects, and go the extra mile for clients are aplenty, and this got me into trouble early on.…

The post How To Amicably Say “No” appeared first on Seer Interactive.

How to Find Affiliate Partners to Promote Your Offers
We recently had a unique client request to identify potential partners for their new affiliate program. Apart from using affiliate networks, we wanted to create a method for selecting potential part…

New Client Kickoff Meetings at Seer

At Seer, whenever we begin an engagement with a new client, we organize an in-depth, strategic planning session for the client team and their designated account team. The purpose of the Kickoff meeting is to help the account team determine what success will look like for this project and outline the steps they’ll need to take to get there, aligning with the client’s goals and expectations along the way.…

The post Important Client Information to Gather at Kickoff appeared first on Seer Interactive.