VPN and SEO: Why professionals should care
One of the most significant advantages of a VPN for SEO is, it helps see search results country-wise. More on why there’s nothing is like a VPN.
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How to make the most of Google’s “People also ask” results
We may have no power over Google’s SERP elements but here’s how digital marketers can boost their clients’ organic visibility through “People also ask”.
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SEO Plans: Get Buy-in from the Boss
You’ve come up with the perfect SEO strategy. There’s just one thing stopping you from implementing. Your boss. How do you get their buy-in?
Post from Helen Pollitt
Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool
Updated by: Richie Lauridsen & Allison Hahn.
So, I admit it: When we started looking at our own blog traffic, we realized this was one of the most historically popular blog posts on the Seer domain. After a brief moment of reflection and a swell of enthusiasm for the ever-present greatness of the Screaming Frog SEO Spider, a tool that’s been a loyal companion in our technical SEO journey, we realized we were doing a disservice–both to our readers and to the many leaps forward from the great Screaming Frog.…
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5 Things I Learned In My First 6 Months at Seer Interactive
1. How to Conquer Training as a New Employee
Training is comprehensive so take notes and don’t stress!
When you first are getting acclimated, training can seem a bit overwhelming. You are running from meeting to meeting and absorbing new information while trying to get your feet wet in a new job title.…
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4 Questions I’m Going to Ask in Your Interview
So you’re coming in for an interview…
We’re always hiring at Seer. And as a member of our interview team, I spend a lot of my time in panel interviews with candidates, learning more about them to help determine who will be a great fit for the team.…
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You’re Doing Keyword Research Wrong: How to Stop Guessing
Written By: Aoife Laughlin & Christina Blake.
If you’re only using one tool to find keywords, you’re going to miss something. Learn how to stop guessing which keywords to target and start driving conversions!
The most fundamental building blocks of SEO are keywords and keyword research.…
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How encryption can enhance your SEO ranking
Cyber criminals earn $3.25 billion per year. Isn’t this a good reason why you should consider encryption to save your business online? Key details shared.
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Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits.
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3 Free Alternatives to Keywords Everywhere
If you heard a collective wailing from the SEO community last fall and weren’t quite sure what all the fuss was about, chances are it was because SEO practitioners’ favorite free Chrome extension, Keywords Everywhere, moved to a paid model. …
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3 Tips for Relocating for Work
So You Have The Opportunity To Move…
Your mind is probably spinning. 
Logistics. Packing. Goodbyes. Travel.
There is a lot to consider when making a move, whether it’s down the street or across the country, the decisions are seemingly endless and you may be faced with some tough calls along the way!…
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Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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How to Write an Incredible Title Tag
The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve written.
Google for branding: Getting more from search engine services
We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can use them to your advantage.
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How To Understand Audience Emotions in Search Data
Human beings experience a wide range of emotions, and this can easily translate into what we search. With that in mind, I found myself recently wanting to dig in further into how users are actually feeling when they search.
What can we do with “emotions” in search?
…
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Fostering Community Within a Distributed Team
What is a Distributed Team?
A distributed team is typically made up of team members who work in different offices or work remotely. With the increase of remote roles opening up at companies (including Seer!) and as companies expand into new and differe…
The changing face of search: Dynamic content and experiences that perform
Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.
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Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral
Digital agency, BDCenter uses one of their actual cases as an example to show how they changed a client’s reputation from 48% negative to neutral on Google.
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Organic SEO vs. Professional SEO
I’m not a Professional SEO. I am an SEO, and I do organic SEO. I realize today that what I consider to be Organic SEO is actually quite different from what today’s professional SEO practitioners consider to be “seo”. Organic SEO Organic SEO is the practice of search engine optimization that pursues better performance, where […]
Big link numbers don’t always equal big business impact
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all familiar with these types of announcements. And, frankly, it’s surprising to me to still see so many putting the onus on link volume over link quality – and shouting […]
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