Creating a Digital Newsroom
A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunity to reach users using their questions and insights. Especially in times of crisis, it’s imperative to help your consumers and users as quickly as possible and build trust.…
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Four tips to immediately improve your site speed
Site speed can be the difference between winning or losing customers. GoDaddy’s Software Architect shares tips to boost site speed and improve traffic.
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Builtvisible Breakfast event – Ecommerce edition with Adidas
In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior Manager SEO Europe at Adidas, gave a talk on how to make an SEO team more cross-functional through search data. He discussed using seasonal search demand to help shape […]
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Why Every SEO Should Be Using Google Sheets Query Function

Google Sheets allows us SEOs to manipulate data in a multitude of different ways – but Google Sheets combined with the power of SQL (“Structured Query Language” for the uninitiated) takes this to the next level.
SEO – What we need to do now
The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that might not be in the long-term interests of your business. Builtvisible hasn’t been immune from this. We have had to review […]
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Search specialist shares five ways to adapt your search strategy in uncertain times
An expert’s view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time.
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Comprehensive guide to exact match domains in 2020
Exact match domains are domain names with exact keywords that you’re trying to rank for in Google SERPs. A comprehensive guide to gain a quick advantage.
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What is speakable schema markup and how does it impact the future of SEO?
Google’s speakable schema will be useful when people ask about specific topics and news. The returned results would read back with speakable texts.
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How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content calendars to help plan and prioritize their content roadmaps.…
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The Best Free Tools for SEO
Here at Seer, we love saving money (and our clients’ money, too). When it comes to SEO, there are hundreds of tools out there, some with a pretty heavy price tag. Of course, premium tools are super valuable when you require high limits, advanced functionality, or stored data.…
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How to grow your YouTube rankings with the right SEO tools
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization. Aleh Barysevich provides a guide to them.
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3 Steps for Displaying YouTube Videos On Your Website
How to Incorporate YouTube Videos On Your Website
YouTube is one of the best channels brands can use to create and share video content with their customers. By incorporating YouTube video content into your brand’s website, you can capitalize on existing brand assets to keep users more engaged while on your site!…
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How to Find Your Sitemap
What Is A Sitemap & Why Is It Important?
A sitemap is a list of the indexable pages on a website. The most common type of sitemap that is typically referred to in SEO is formatted for search engines to help their web crawlers find all URLs on a domain. …
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Everything You Need to Know About 404 Errors for SEO
A 404 is just fancy computer talk for “Not Found”. In other words, when you click on a link or type a URL into your browser bar, the browser goes to the server and is like, “Hey man, can I get this webpage?” and the server is like, “Sorry dude, I can’t find that page anywhere”.…
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5 Tips for Managing Up as an SEO Associate at Seer
The support role at any digital marketing agency can vary in levels of responsibility and ownership. In my experience as an SEO Associate (the SEO support role) at Seer, I’ve been encouraged to take on challenges and ownership of several tasks that would normally be slotted under the Account Manager at other agencies.…
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Project Management for Beginners: The Basics
What is Project Management?
Project management is everywhere! Whether you’re building a new home or planning a wedding, project management techniques are being used in one way or another. A project is something that you do to solve a particular problem or achieve a specific goal.…
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How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do
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Covid-19 has had a noticeable impact on our economy so far, there is no doubt about that.
Effective SEO copywriting hints to increase your traffic in 2020
While ranking well on SERPs has its benefits but you can’t ignore your readers. Tips for SEO copywriting to build trust and credibility.
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How to Prepare for a Big Meeting: Checklist & Tips
How to Prepare for a Big Meeting: Checklist & Tips
Meetings range in scale for any organization, from quick one-on-ones to touch base on a project to quarterly business reviews or contract renewal meetings.
One-on-ones are often casual in nature, not requiring a hard agenda and typically focused on a few strategies and tactics.…
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11 Tips to Help You Work From Home Without Missing A Beat
There are various reasons why you may be looking into working from home. Maybe you are feeling under the weather and don’t want to spread anything to your coworkers? Maybe your company is starting to allow working from home or remote work options and you would like to take advantage?…
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