Category: SEO

How To Get Started With a Local SEO Strategy

In order to make sure you lay the foundation for any successful Local SEO strategy, it’s important to remember three things:

• Proper tracking
• NAP consistency
• Get the right tools

Using Proper Tracking for all Local Tactics

When we say tracking, we mean making sure that anything that can be tracked, IS tracked.…

The post Starting a Local SEO Strategy in 7 Steps appeared first on Seer Interactive.

In today’s world of digital marketing, our clients have endless choices when it comes to their marketing agency. Client retention is one of the most important aspects of running a successful digital marketing agency. It’s our job to not only deliver results to our clients but to become a trusted consultant and advisor for their future marketing efforts.…

The post 6 Client Retention Red Flags All Agencies Should Know appeared first on Seer Interactive.

At a time when marketing resources may be low and in-house teams may be taking on more than before, we wanted to offer our support with tactical solutions to current challenges. So, last week we teamed up with our friends over at Genie Goals, a specialist PPC agency, to host an open ‘Ask-us-anything’ Q&A session live and online […]

The post Specialist Ask-us-anything appeared first on Builtvisible.

What is HTTPS?

HTTPS stands for “Hypertext Transfer Protocol Secure”. It is an internet protocol that allows for the secure flow of information between a server (website) and client (whoever is accessing the server). HTTPS sites provide numerous benefits over HTTP for internet users, including:

• Authentication – ensures that the intended website is shown to users
• Data encryption – prevents unwanted tracking or information stealing
• Data integrity – prevents data from alteration during transfer

Does HTTPS Matter for SEO?

…

The post How to Fix the HTTPS Not Secure Error appeared first on Seer Interactive.

Although sometimes overlooked, site structure is extremely important to SEO performance for both Google indexing and user experience. Site structure can ultimately affect SERP results through crawlability, CTR, and overall user experience and should be top of mind for SEO initiatives.…

The post The Importance of Site Structure & Hierarchy for SEO Strategy appeared first on Seer Interactive.

One of the most common questions I hear as an SEO consultant is “Where do I start?”

Getting started with an SEO project is exciting, but it can also be very overwhelming. There are almost always a ton of opportunities to tackle in order to improve your client’s website and meet their goals?…

The post Where Do I Start? How to Prioritize SEO Opportunities appeared first on Seer Interactive.

One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or a lack of understanding about one another’s field, common problems from both sides can mean implementations are either not made or they’re slow and incorrect. This absence of communication […]

The post How to work with developers to get your SEO recommendations implemented appeared first on Builtvisible.

Optimizing Your Brand’s GIPHY Channel

As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant to satisfying a user’s query.

While GIFS (Graphics Interchange Format) aren’t a new phenomenon, we’ve seen their use skyrocket across social media feeds and Slack channels in recent years.…

The post How to Optimize Your GIFs on GIPHY appeared first on Seer Interactive.

Why You Need to Keep Up SEO Efforts During COVID-19

Back in 2008, as the economic downturn began, Rand Fishkin published a blog post on Moz highlighting an uptick in companies investing in SEO in the down market and provided his hypotheses on why this might be happening.…

The post Why Marketers Need to Keep Up SEO Efforts During COVID-19 appeared first on Seer Interactive.

As marketers, our role is to continue to look for ways to keep supporting overall business goals and serve users the best we can during these uncertain times.
But, with information changing on a daily basis, it can be difficult to know if and when to m…

Confession time – I did not major in SEO. In fact, most of my coworkers didn’t either. Digital marketing is a multi-faceted field that attracts folks from all walks of life, and having formal training in SEO is often not necessary to get your foot in the door and take the first step in your new career.…

The post How to Start Your SEO Career in 4 Steps appeared first on Seer Interactive.