How to work with developers to get your SEO recommendations implemented
One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or a lack of understanding about one another’s field, common problems from both sides can mean implementations are either not made or they’re slow and incorrect. This absence of communication […]
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How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel
As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant to satisfying a user’s query.
While GIFS (Graphics Interchange Format) aren’t a new phenomenon, we’ve seen their use skyrocket across social media feeds and Slack channels in recent years.…
The post How to Optimize Your GIFs on GIPHY appeared first on Seer Interactive.
Why Marketers Need to Keep Up SEO Efforts During COVID-19
Why You Need to Keep Up SEO Efforts During COVID-19
Back in 2008, as the economic downturn began, Rand Fishkin published a blog post on Moz highlighting an uptick in companies investing in SEO in the down market and provided his hypotheses on why this might be happening.…
The post Why Marketers Need to Keep Up SEO Efforts During COVID-19 appeared first on Seer Interactive.
Should You Change Your SEO Strategy for COVID-19?
As marketers, our role is to continue to look for ways to keep supporting overall business goals and serve users the best we can during these uncertain times.
But, with information changing on a daily basis, it can be difficult to know if and when to m…
How to Start Your SEO Career in 4 Steps
Confession time – I did not major in SEO. In fact, most of my coworkers didn’t either. Digital marketing is a multi-faceted field that attracts folks from all walks of life, and having formal training in SEO is often not necessary to get your foot in the door and take the first step in your new career.…
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E-commerce: What to do when you can’t make deliveries
Covid-19 is impacting businesses across the world and a lot of industries are taking a hit.
3 Tools to Identify Search Trends Without MSV
In a perfect world, everything would go according to plan. The sun would always shine, people would always smile and there would be monthly search volume (MSV) for every keyword imaginable.
The harsh reality: we don’t live in a perfect world and, therefore, there are circumstances where there is inefficient MSV data to identify pressing trends.…
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Seer Solves It: Content Helps CPG Brand Exceed Monthly Organic Revenue Goals by 58%
Problem:
Our Client Needed New Website and Blog Content
Ever try building copy for a brand website from-scratch? It’s tougher than it looks. To do it right, you need to capture what’s unique about a product to help a brand carve out a distinctive space for themselves.…
The post Seer Solves It: Content Helps CPG Brand Exceed Monthly Organic Revenue Goals by 58% appeared first on Seer Interactive.
Optimizing for SEO Using PPC Quality Score Components
Interpreting SEO in a Familiar Language – A Guide for Paid Practitioners to Approach Organic Content Optimization
I’ve been working on a training series for our PPC team to teach them more about SEO. Recently, the phrase “think about optimizing for organic search like optimizing for Quality Score” came out of my mouth, and I saw lightbulbs in my Paid team’s eyes go off.…
The post Optimizing for SEO Using PPC Quality Score Components appeared first on Seer Interactive.
10 Ways SEO will lead companies through COVID-19 business recovery
BrightEdge’s founder and CEO, Jim Yu shares how to use SEO to protect, pivot, and prepare for post-pandemic success.
The post 10 Ways SEO will lead companies through COVID-19 business recovery appeared first on Search Engine Watch.
Practical Ways to Compete Online in Times of Crisis
Companies are weathering an unprecedented marketing storm & consumers need new business support. See practical steps to maximize your marketing.
Post from Lee Wilson
Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
The post Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics appeared first on Search Engine Watch.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic.
The post How retailers can maximize the influx of organic search traffic to PDPs during COVID-19 appeared first on Search Engine Watch.
The four most underrated SEO tactics
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.
The post The four most underrated SEO tactics appeared first on Search Engine Watch.
Gain visibility with Google’s unified mobile search
Productsup’s Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.
The post Gain visibility with Google’s unified mobile search appeared first on Search Engine Watch.
The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.
The post The best-kept secret to maintaining and defending the top spot with paid search appeared first on Search Engine Watch.
How dark UX patterns are ruining brand loyalty among UK consumers
Have you ever found yourself subscribed to a newsletter you never actually subscribed to? That’s part of the dark UX patterns. Dig in for insights.
The post How dark UX patterns are ruining brand loyalty among UK consumers appeared first on Search Engine Watch.
Local SEO: How to make a website audit in 30 minutes
An exceptional local SEO campaign starts with a comprehensive website audit. With the right guidance, you can perform a website audit in less than one hour.
The post Local SEO: How to make a website audit in 30 minutes appeared first on Search Engine Watch.
Realising when and how to hire a CRO expert
There’s a lot of talk around conversion rate optimization, how do you know it’s time to get help? Details you need to know before investing in a CRO expert.
The post Realising when and how to hire a CRO expert appeared first on Search Engine Watch.
Eight game-changing website conversion tips to implement
Research says, 92% of your website visitors don’t have any intentions to buy. Discover the eight differentiator factors that will drive website conversion.
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