Taking your SEO content beyond the acquisition
Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content?
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Five ways to use VPN in digital marketing
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure
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Ultimate Guide to Online Reputation Management
Ultimate Guide to Online Reputation Management
The internet is full of misinformation, but an active online reputation management strategy can protect your brand from being tarnished. Online reputation management (also referred to as ORM) is an importa…
Long Tail Keywords: What Are They & How To Use Them
Long Tail Keywords: What Are They & How To Use Them
Long-Tail keywords are one of the most talked-about aspects of digital marketing, and yet one of the most overlooked during SEO keyword research. While it’s agreed upon that long-tail keywords are important, it still seems as if the short-head keywords with a high search volume get all the love.…
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How to Check Your Site’s Technical SEO Health in Under 60 Minutes
Technical SEO Technical Health is important to your overall website’s organic performance just as much as keywords, link building, content ideation, etc may be. Busy marketer with only 90 minutes to get a general sense of whether your site is healthy or not?…
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9 Tips to Optimize Your GMB Listing
Creating listings on Google My Business will boost your local organic presence, or in other words, your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.
Once you’ve set up your Google My Business listing, there are several ways you can enhance your listings and increase your likeliness of visibility.…
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How to Create a Google My Business Account and Verify Your Business
If you own a brick-and-mortar store or a business that covers a specific service area, creating and verifying your Google My Business account is critical in helping your customers find your business location, hours, and other updates.
Google My Busin…
How to Write Great Meta Descriptions
How to Write Great Meta Descriptions & Optimize Current Ones
What is a Meta Description?
Technically, a meta description is an HTML tag, which looks like this in the HTML code for the page:
<meta name=”description” content=”Awesome meta description you wrote!”/>
On Google, Bing and other search engines, meta descriptions are displayed in search results as the short paragraph under the title of the page:
While many CMS tools have built-in options for metadata title and descriptions, you can also manually add your meta description to your site’s HTML code in the <head> section:
<head>
<meta name=”description” content=”Awesome meta description you wrote!”/>
</head>
Are Meta Descriptions a Ranking Factor?
…
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Organic Performance Doesn’t Happen in a Vacuum so Why Should Your Strategy?
Organic Strategies Need to Consider What’s Going on in the Outside World
If we’ve learned anything in 2020, it’s that an organic strategy needs to be agile and take into consideration external factors. When COVID-19 came to town a lot of our project plans for 2020 went out the window – and that was the RIGHT move. …
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Getting the Most from Google My Business in 2021 and Beyond
Google My Business has added quite a bit to their arsenal over the past year and there have been big updates related to COVID-19, Health and Safety attributes, and directly affecting the local service industry. This year has been challenging, but throu…
Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings.
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How to create an XML sitemap and submit it to Google
Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors.
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Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
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The business value of SEO in 2021: From revenue generation to reputation and retention
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.
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Best Keyword Research Tools for SEO [2021 Review]
Best Keyword Research Tools for SEO [2021 Review]
Everyone has their own method to their madness of keyword research. Whether you’re just getting your feet wet in SEO or you’re looking for new tools to try, below we’ve rounded up the top keyword research tools for SEO in 2021:
Google Keyword Planner
Cost: Free
Overview: Keyword Planner is a great tool to discover new keywords while also giving reliable search volume straight from the source- Google.…
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Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.
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Top four SEO myths debunked: Director’s cut
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
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How to perform SEO A/B testing in Google Search Console
LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings.
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Eight great ways to audit your ecommerce site’s SEO
If you are unsure about what’s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store’s SEO.
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Core Web Vitals report: 28 Ways to supercharge your site
In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights.
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