Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
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Leverage Programmatic SEO (& Scale Your Approach)
When to Leverage Programmatic SEO and How to Scale Your Approach
If you’ve attended any webinar, conference or even blog post round up in the last 1-2 years, you’ve probably heard words like “automation”, “scale”, “personalization”, “privacy” and “programmatic” come up.…
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Where do you take your marketing strategy from here?
By focusing on a content-first strategy, you can ensure your marketing plans don’t go to waste in this unpredictable year
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Get more subscribers with these seven podcast SEO tips
Wondering how to get started and get that podcast out there? Check out these podcast SEO tips to get in front of more people and get more subscribers
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Research: The integration of SEO and PR
Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals to discover a detailed, research-driven status update on the integration of SEO and PR in the industry.
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On-page SEO: a handy checklist to tick off in 2021 and beyond
Google’s ranking algorithm is continually evolving, how do you get it right with your on-page SEO strategy?
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Is Google moving towards greater search equity?
Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO
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Five ways to innovate your ecommerce sales funnel
If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.
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Why progressive web apps (PWAs) are poised to dominate moving forward
Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs
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Data-backed insights on featured snippet optimization
Brado’s CTO A.J. Ghergich uncovers the highlights from an extensive Featured Snippets Study to bring optimization insights for site owners trying to leverage featured snippet opportunities.
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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The Panda anniversary and what we desperately must remember about search
Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change.
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How can you remove a URL from Google’s search results?
There are a number of cases where you may not want pages appearing in the SERPS, and this blog post discusses the different ways we can do this. The main ways to keep a page out of the search results are: Noindex tags Blocking on robots.txt Deleting the page Google Search Console’s Removals Tool. Canonical […]
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How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.
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SERPs: What Are They & Why Are They Important for SEO
There are hundreds of millions of pages on the internet – but none as coveted as search engine results pages. In the world of SEO, visibility in the SERPs is competitive and critical for enhanced visibility.
What are SERPs?
By definition, search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. …
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4 Steps to Take When Diagnosing a Spike in Organic Traffic
As an SEO, your first thought when you see an increase in organic traffic may be to rejoice and pat yourself on the back, but a spike in organic traffic may not be indicative of strong organic performance. After all, organic performance doesn’t happen in a vacuum. …
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Guide to HTTP Status Codes
What’s an HTTP Status Code? And why does it matter? Great question!
What is an HTTP Status Code
An HTTP Status Code Element is a server response to a request from a browser with a 3 digit integer.
For example, when you landed on this particular article, your browser sent a request to the server to access this page and the server responded with an HTTP status code of 200.…
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Four common SEO problems with Shopify and how to fix them
Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.
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A marketer’s guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google’s focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.
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Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business’ local ranking.
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