Google: Allowing Opting Out Of AI Overviews Is A Huge Engineering Project
A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google’s AI features, like AI Mode and AI Overviews. Google’s Sulina Connal said at the FT Strategies News in the Digital Age conference that this is a “h…
Google Ads Recommendations Doc About The Results Tab
There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them.
Google AI Mode Ask About Feature Now Triggers On Overlay
Google AI Mode has this feature where you can ask about a specific product, it is called “Ask about.” Now when you hover over a product, the “Ask about” will overlay so you can more easily trigger the feature.
Google Tests Links In Recipe AI Overviews
Google seems to be testing links in AI Overviews, that link to more AI Overview responses. These recipe AI Overviews linked to entities that then load a hybrid knowledge panel with an AI Overviews.
Google AI Overviews Have Blue Links Before Click & Gray After Click
Did you know that the Google AI Overviews link citation paperclip icons are blue before you click to see more of the overviews and then after you click on them, that icon turns to a gray color.
Data: Google AI Overview Clicks Shifting To Shopping Search Ads
There is some new data out that shows that yes, Google’s AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopp…
Google Warns Not To Serve “Not Available” With JavaScript
Google’s John Mueller warned one site owner not to load “not available” in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.
New Google Ads Calculate Your Conversion Value For New Customers
Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”
Google & Bing: Markdown Files Messy & Causes More Crawl Load
We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and …
Google Ends Parked Domains (AFD) On Search Partner Network
Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026. Google wrote, “Parked Domains (AFD) will cease to be an ad surface within the Search Partner Network effective February 10…
Google Search Ranking Volatility Remains Heated Through The Weekend
On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live
This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Go…
Where Are Those New Google Search Console Features?
Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.
Google Ads Product Eligibility View Across Campaigns
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.
Google Still Recommends You Focus On Visible Anchor Text For Links
Google’s John Mueller said he still recommends you have visible anchor text for your links in order to “provide more context for search engines.” Don’t just use title elements in the link attribute; make sure the link has actual visible anchor text.
Google Ads Recommended Experiments
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
Bing Tests Underlining Name & Price In Shopping Ads Carousel
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
Why Export GA4 Data to BigQuery? — Whiteboard Friday
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.
Daily Search Forum Recap: February 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads launched new AI Mode retailer ads…
Daily Search Forum Recap: February 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads launched new AI Mode retailer ads…