UX: an important SEO ranking factor

Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience

The post UX: an important SEO ranking factor appeared first on Search Engine Watch.

Mobile-first and Core Web Vitals: connecting the dots for page experience success

As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines

The post Mobile-first and Core Web Vitals: connecting the dots for page experience success appeared first on Search Engine Watch.

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion

The post Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket appeared first on Search Engine Watch.

What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs

The post What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results appeared first on Search Engine Watch.

How to produce high quality written content

If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, Authority and Trustworthiness), which Google uses to assess the quality of content on every site. This becomes even more important […]

The post How to produce high quality written content appeared first on Brainlabs.

Four ways to use your website data to discover missed sales opportunities

Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion

The post Four ways to use your website data to discover missed sales opportunities appeared first on Search Engine Watch.

Is Google moving towards greater search equity?

Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO

The post Is Google moving towards greater search equity? appeared first on Search Engine Watch.

Five ways to innovate your ecommerce sales funnel

If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.

The post Five ways to innovate your ecommerce sales funnel appeared first on Search Engine Watch.

Why progressive web apps (PWAs) are poised to dominate moving forward

Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs

The post Why progressive web apps (PWAs) are poised to dominate moving forward appeared first on Search Engine Watch.

SEO in 2021: What your organization’s executives and senior leaders must know

Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance

The post SEO in 2021: What your organization’s executives and senior leaders must know appeared first on Search Engine Watch.

The Panda anniversary and what we desperately must remember about search

Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change. 

The post The Panda anniversary and what we desperately must remember about search appeared first on Search Engine Watch.

How can you remove a URL from Google’s search results?

There are a number of cases where you may not want pages appearing in the SERPS, and this blog post discusses the different ways we can do this. The main ways to keep a page out of the search results are: Noindex tags Blocking on robots.txt Deleting the page Google Search Console’s Removals Tool. Canonical […]

The post How can you remove a URL from Google’s search results? appeared first on Brainlabs.

How marketers can start using AI for stronger results

AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.

The post How marketers can start using AI for stronger results appeared first on Search Engine Watch.

SERPs: What Are They & Why Are They Important for SEO

There are hundreds of millions of pages on the internet – but none as coveted as search engine results pages. In the world of SEO, visibility in the SERPs is competitive and critical for enhanced visibility. 

What are SERPs?

By definition, search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. 

The post SERPs: What Are They & Why Are They Important for SEO appeared first on Seer Interactive.