Brand Search As A Ranking Signal – A Study
I was having a look at one of my client’s rankings in the Home & Garden sector recently, and I found that although their rankings hadn’t changed *that much* the SERPs had changed completely. Where there were previously small businesses competing with them, this had now been replaced with big name brands. And it occurred […]
WordPress Category Pages
I’m not a huge fan of most WordPress category pages. They tend to be duplicate content or thin/template content. On top of that, a lot of people use them really badly (such as bloggers who make up new categories every Continue reading »
Creativity Is The Real King
They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in […]
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The Link Builder’s Guide to Polling
Introduction Polls can get links. They can get a lot of links, from great places… from niche blogs to national media. A poll should be looked at as a tool, and if it doesn’t get links, it’s not because of Continue reading »
The Latest 5 Tools I’ve Added to my SEO Toolbox
I’ve written a few posts now on tools: There was the one on Doing a Site Audit Using Google Webmaster Tools, the 8 Alternative Ways To Use Screaming Frog for SEO and most recently one on Simple Tools to Get Continue reading »
Going Beyond Rankings With Google Analytics
This post takes a look at the increasing problem with flawed ranking data and how we should be educating site owners to look beyond search engine ranking data. Using Google Analytics, there are a number of reports available in to allow you to track more meaningful metrics beyond search engine rankings.
Quick Tips That Will Improve Your Writing
As an SEO, I do a lot of reading and writing. Blog posts, How-Tos, outreach messages, content audits… In fact, I probably spend about 95% of my work day reading and writing. It’s fantastic. I love it. But I have a confession to make: I am a devoted member of the Grammar Police Force, and […]
Google Removes Related Searches
This morning I went to use one of my go to techniques for keyword research and found it was … missing. Related Searches Gone It was bad enough that the new Search tools interface was this awkward double-click menu but I understood that decision. Because most mainstream users don’t ever refine their results. But to […]
Google Removes Related Searches is by AJ Kohn, originally posted on Blind Five Year Old.
Tips for promoting a client who sells something you don’t know much about
The goal of this post is to help get you a peek into how I get “unstuck” when promoting products or services I don’t use on the day to day, while illustrating another great way to use Wikipedia to build exposure and links. (note, I’ll be presenting at SearchLove in Boston on just that topic, […]
DistilledU is going free…
…for a day, at least! On Wednesday 8th May, we are giving you free access to all text, interactive modules as well as over 80 hours of HD video content in our online training platform. If you’re already a DistilledU Continue reading »
Google Link Disavow Tool – What, When, Why?
As one of the original testers of the Google disavow tool found in Webmaster Tools, we were able to see a website be lifted out of a Google enforced unnatural links penalty and start to show a claw back of search engine visibility following the news that the site had seen the penalisation revoked. I […]
Google Link Disavow Tool – What, When, Why? is a post from: Dave Naylor’s SEO Blog.
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Google Admit That Too Many New Pages At Once Could Cause Manual Review
We are all aware that Google have revealed that they are looking for websites to stay fresh and to keep the content of their site related to what their site is focusing on but in the latest video with Matt Cutts, an interesting question was raised surr…
Time To Long Click
The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies. Short Clicks vs Long Clicks Back in 2009 I wrote about the difference between short clicks and long clicks. A long […]
Time To Long Click is by AJ Kohn, originally posted on Blind Five Year Old.
RCS for RPS: Relationship Building with Results
We SEOs have spent a lot of time lately talking about creating communities, developing content that people want, and building relationships. We talk about these concepts, but we falter in execution. Our outreach doesn’t reflect our grand strategies. If we truly care about building relationships and fulfilling people’s needs, we have to start letting go. […]
The Popularity Factor in Today’s SEO
Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with vacations to wildlife reserves and $500 jars of miracle face creams made from human placentas. But since […]
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Creating Content For Online Stores (when people don’t really read)
Content is on top of every digital marketer’s priority list. We need to design sites in a way that users can easily scan the copy to improve user experience
Post from Clarissa Sajbl on State of Search
Creating Content For Online Stores (when people don’t really read)
How to spot a bad link – Paul Madden at #BrightonSEO
A write up of Paul Madden’s session at Brighton SEO, April 2013
Post from Paul Rogers on State of Search
How to spot a bad link – Paul Madden at #BrightonSEO
Mastering PPC: What Is a Conversion?
One of the best questions I’ve been asked during a job interview is “How would you explain your job in PPC to your grandmother?” After the interview I called my actual grandmother (Shout out Jean!) and tried to explain my job using colorful real world examples and phone book analogies. At the end of my (completely unprompted […]
Penguin 2.0 Forewarning Propaganda?
Eric Enge recently published an essay entitled “Penguin 2.0 Forewarning: The Google Perspective on Links”. I know about it because Matt Cutts referred to it as a “good article”. It was about links and link building, and Google’s Penguin updates. For those who don’t know, Penguin Updates are updates Google pushes out which penalize web […]
Mastering PPC: The Learning Never Stops!
While Paid Search came from small beginnings (Adwords launched with only 350 accounts), it has now blossomed into a significant part of the marketing mix, and shows no signs of slowing down. Changes, both good and bad, are constantly rolled out and it’s more important than ever to stay on top of this ever-changing industry. […]