Mastering PPC: Geo-Targeting PPC

If you have a business that only services a certain area, it’s only logical that you want to advertise to the area you’d service! The problem is, search engines tend to have a pretty wide array of targeting options, so businesses wind up advertising for far more than they can actually cover. Even worse, they […]

Internal Linking Road Map

I’m currently working on a client’s site and as part of the audit process I noticed the internal linking was poor and their main landing pages had only one or two links going to them. One such way to combat this was to improve the sites main navigation, this has been difficult though due to […]

The Rise and Fall of Citadel-Insurance.co.uk

In a well-documented haze of online search engine manipulation it became apparent that the competitive nature of the ‘car insurance’ organic search results was simply too much for one company to ignore after it came to light that one site had mysteriously appeared on the first page of Google search results in an alarming period […]

Negative Seo the link takedowns

Following on from Craig’s post yesterday …. Let’s say for example I wanted to take down a competitor, in this case it’s my site David Naylor and the keyword is DaveN, Firstly I could quickly log into Ahrefs and collect some data, mainly linking to me with that anchor text: Create a fake email account on […]

Link Removals – You’re At Risk

We have recently been doing one of many link clean-ups that come along with new clients, where we analyse the client’s backlink profile and follow that up with link removal requests that we have agreed upon with the client; so basically finding all the problem links and attempting to get them removed. We try to […]

Mastering PPC: Options By Engine

Now that you have an idea of how to manage your budget thanks to Nick, you might want to consider where your ads are currently showing, and where you can expand! There are tons of options for engines that you can show ads on but the two biggest players are of course Google and Bing. […]

Shortterm-ism – the Biggest Barrier to SEO

Google is taking link spam seriously – and if a recent tweet from Matt Cutts is anything to go by, updates such as Penguin are going to become better and better.

Post from on State of Search
Shortterm-ism – the Biggest Barrier to SEO