Book Report: Quiet ,The Power of Introverts…
Within the walls of SEER’s office we have books, a LOT of books. We believe that not all the best education comes in the form of blogs and conferences. It comes from reading all kinds of texts on various topics. So I figured I’d start a series of books that I have read and what […]
Crawl Optimization
Crawl optimization should be a priority for any large site looking to improve their SEO efforts. By tracking, monitoring and focusing Googlebot you can gain an advantage over your competition. Crawl Budget It’s important to cover the basics before discussing crawl optimization. Crawl budget is the time or number of pages Google allocates to crawl […]
Crawl Optimization is by AJ Kohn, originally posted on Blind Five Year Old.
Quality Guidelines Re-Write Shows Anchor Text Is Out?
Formerly Google were known for their ‘as many links as you can’ metrics in order to provide the signals that they required to justify ranking a website within their search engine results but following continued progression towards cleaning up their organic results, Google have once again made a firm stand in their mission to guide […]
Mastering PPC: Ad Tips & Tricks Pt. 1 – Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads […]
Anatomy of an RCS Pitch to C-Level Execs
In my recent Mozcon presentation, I spoke at length about the fact that learning to pitch is something we all have to get better at doing, so we can get to do RCS (real company stuff). While many of you agreed. Change “My clients won’t invest in #RCS” to “I don’t know how to pitch.” […]
Stop the Press – Seo News
Today Shaun reminded me that the recent SEO is dead news headlines yet again, which in fairness these headlines have been around for the last 10 years. that I should just take a chill pill and pointed me to what he said in may 2012 : STOP THE PRESS – A day in the life of SEO […]
That movie where those two guys drink wine – How Google is understanding your searches, DistilledLive video discussion
How does Google understand your searches? Well, in the latest DistilledLive video Will Critchlow and Tom Anthony share their thoughts on some of the new ways that Google is ‘understanding’ the web. On a similar subject to Will’s recent talk Continue reading »
Googles search engine and Android phones
I often get asked what I think the future of SEO will hold, sometimes I go off on a rant other times I try to let people see what I see. So let’s break down what SEO used to be for a long time : Build a website that was SEO friendly, this meant keywords […]
Who Is Google listening To? And Should They Be?
Google has different types of ‘clients’: those searching, those trying to rank and those paying for ads. Who should they listen to?
Post from Bas van den Beld on State of Search
Who Is Google listening To? And Should They Be?
How to Get Clean Links From Affiliate Bloggers
So you think you could never get a squeaky clean, direct link from an affiliate blogger? Think again. What if I told you that you could not only get clean links from your own affiliates, but from your competitors’ affiliates? Stay with me here. It’s no secret that bloggers want to make money. Of course […]
Hacking Google for Fun and Profit
Security is a big deal these days, now more than ever due to the way we interact with our data and the way it changes as technology evolves. With hackers out there looking to access your data, be it for fun or profit, it makes storing any data online a…
Best Ways to Exclude Internal Traffic in Google Analytics
Do you know the simplest mistake most companies, agencies, and individuals overlook when it comes to reporting monthly numbers? Have you ever stopped and thought about how many times you visit your clients’ websites in an hour, in a day, in a month? If you aren’t excluding your traffic to your clients’ websites yet, you […]
Top 25 SEO Agencies Affected by Panda in the UK According to Searchmetrics
Similar to Branded3′s post last week about the most visible SEO agencies according to Searchmetrics I decided to take the lead and update the spreadsheet to see which SEO companies have good onsite content, due to the fact that Google rolled out a new Panda update recently : I was shocked to see Branded3 coming […]
Try a Little Tenderness – The Relationship Between Designers and SEOs
The relationship between designers & SEOs is often rocky, fraught with issues. So how can we improve things & develop better working relationships?
Post from Laura Phillips on State of Search
Try a Little Tenderness – The Relationship Between Designers and SEOs
When VLOOKUP Isn’t Enough: 3 Indications Microsoft Access Might Be Useful
A few years ago, Ben wrote a great post about how wonderful Access is for SEO and why you should use it. I want to build on his post to explain how you might go about using Access, if he Continue reading »
We Shouldn’t Care About PageRank
Last week at Mozcon, I was asked a question in the live QA. The question went a little like this: “Can you tell me why some of my internal pages don’t have PageRank, even though they rank well in the search results?” Now, don’t get me wrong, I’ve spent years finding myself fascinated by detailed […]
The post We Shouldn’t Care About PageRank appeared first on SEOgadget.
Be smart, make the summer months count
Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the Nordics. In Norway we have a total of 2 months of summer a year. 10 months of rain, snow and cold, and only 2 months of read more »
Post from Agnete Tøien Pedersen on State of Search
Be smart, make the summer months count
How to Perform a Content Audit
One of my favorite things about going to conferences is all of the exciting ideas you come away with. At MozCon 2013, which just ended yesterday, the focus was on creating quality content strategies. But unless you’re building a brand Continue reading »
The Life Before Google Reading List
Everything you need to know about search engine history and development from the early days of search.
Post from Nichola Stott on State of Search
The Life Before Google Reading List
Mastering PPC: Make The Case For Mobile PPC
Mobile internet usage will outnumber desktop internet usage as early as 2014. While having a mobile PPC presence isn’t the best strategy for everyone, it is critical to see if it can be incorporated into your advertising mix. If mobile doesn’t fit your paid search strategy, perhaps you are in a regulated industry or have […]