Breaking Down the Silos Event – Thursday, May 16th

Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online […]

Brand Search As A Ranking Signal – A Study

I was having a look at one of my client’s rankings in the Home & Garden sector recently, and I found that although their rankings hadn’t changed *that much* the SERPs had changed completely.  Where there were previously small businesses competing with them, this had now been replaced with big name brands.  And it occurred […]

Google Link Disavow Tool – What, When, Why?

As one of the original testers of the Google disavow tool found in Webmaster Tools, we were able to see a website be lifted out of a Google enforced unnatural links penalty and start to show a claw back of search engine visibility following the news that the site had seen the penalisation revoked. I […]

Google Link Disavow Tool – What, When, Why? is a post from: Dave Naylor’s SEO Blog.

The post Google Link Disavow Tool – What, When, Why? appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.

Time To Long Click

The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies. Short Clicks vs Long Clicks Back in 2009 I wrote about the difference between short clicks and long clicks. A long […]

Time To Long Click is by AJ Kohn, originally posted on Blind Five Year Old.

RCS for RPS: Relationship Building with Results

We SEOs have spent a lot of time lately talking about creating communities, developing content that people want, and building relationships. We talk about these concepts, but we falter in execution. Our outreach doesn’t reflect our grand strategies. If we truly care about building relationships and fulfilling people’s needs, we have to start letting go. […]

Creating Content For Online Stores (when people don’t really read)

contentContent is on top of every digital marketer’s priority list. We need to design sites in a way that users can easily scan the copy to improve user experience

Post from on State of Search
Creating Content For Online Stores (when people don’t really read)