Because community building isn’t fluffy: enhancing UX, DistilledLive video
Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both Continue reading »
Going Back to SEO Basics to Increase Conversions
I got lazy. Some basics fell to the side while I had my head down. I didn’t check on some seo basics that could have increased client conversions. They really didn’t matter until they all of a sudden mattered to the tune of 50% increase on conversions and spending 30 minutes to gain $5,000. WHO […]
Event Tracking in Google Analytics Explained for Non-Coders
You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader, meet Event Tracking; Event Tracking meet the reader. I’ll say it upfront: This is a long post. I’m going over how to do event […]
Matt Cutts on Widget Links
A new post from www.davidnaylor.co.uk. BAZINGA!
Effective SEO Consulting; it’s not just about SEO
Being an effective SEO consultant is about more than just knowing your SEO. Paddy Moogan explains what goes in to effective SEO consulting.
Post from Paddy Moogan on State of Search
Effective SEO Consulting; it’s not just about SEO
Book Report: Setting the Table
In my soul I believe that making people feel special is a competitive advantage, whether that is with employees or with clients. Do your clients feel like guests? I picked up this book because I have experienced amazing hospitality at some boutique style hotels (it’s my one indulgence). I think people who work in the […]
Reconsideration request for Google Updates
It seems that Google have sneakily changed the way you can ask for a reconsideration request, if you go to https://www.google.com/webmasters/tools/reconsideration?hl=en you will see that Google make you check if you have any manual actions : and if you don’t have any manual actions against your website you get this screen ; which you may notice […]
Why project management is THE key success factor in SEO
Agnete explains why project management is the key for a successful SEO strategy.
Post from Agnete Tøien Pedersen on State of Search
Why project management is THE key success factor in SEO
The Simplest White Hat SEO Tip?
Somebody asked me about this and I thought what was probably the most simple thing anyone can do. The chart above illustrates a reasonably valuable 4 word term I noticed a page I had didn’t rank high in Google for, but I thought probably should and could rank for, with this simple seo technique. I […]
Is Your Site Under Manual Action? Find Out In New Google Feature
With the threat of website penalisation becoming more of a reality for many website owners, there have been countless calls for Google to offer more clarity towards penalisations that they take against a site in order to allow site owners to rectify th…
Mastering PPC: Landing Conversions with Landing Pages
As summer comes to an end my thoughts wander to autumn which then ultimately wanders to the Philadelphia Arctic Tundra that is winter. I’m a planner so I start shopping for my winter jacket in August so I can walk with comfort from my car to the office while my other unprepared co-workers talk about […]
Google Stifles Innovation, starts Strangling Itself
I’ve long claimed that Google’s efforts to regulate Internet publishing for it’s own commercial gain stifles innovation. I started this blog 2007 when it became clear that I needed to raise my profile as an SEO or get quietly destroyed via what could fairly be defined as anti-competitive practices. Google was getting big and […]
Google New Layout
We are seeing some layout changes again today: Old layout for Bronco Ltd : https://www.google.co.uk/search?&q=bronco+ltd New Google layout with bigger fonts: it’s not just Brand either:
How to Time Your Outreach to Build Relationships and Get Results
Journalists and bloggers depend on leads from PR professionals, but the amount of email that floods their inbox daily can make it hard to keep up. Even for the average user, 147 emails are received every day, and just under 50% of those are immediately deleted. How can you be sure that your message stands […]
Your Next Great Employee Could Be Your Intern
In less than two years, SEER has turned four of our interns into full time employees (45% full time hiring rate). When factoring the cost we put in (hours spent training, paid internship wages, etc.) this is without a doubt a positive ROI system we have in place. It took some time, but we have […]
Book Report: Quiet ,The Power of Introverts…
Within the walls of SEER’s office we have books, a LOT of books. We believe that not all the best education comes in the form of blogs and conferences. It comes from reading all kinds of texts on various topics. So I figured I’d start a series of books that I have read and what […]
Crawl Optimization
Crawl optimization should be a priority for any large site looking to improve their SEO efforts. By tracking, monitoring and focusing Googlebot you can gain an advantage over your competition. Crawl Budget It’s important to cover the basics before discussing crawl optimization. Crawl budget is the time or number of pages Google allocates to crawl […]
Crawl Optimization is by AJ Kohn, originally posted on Blind Five Year Old.
Quality Guidelines Re-Write Shows Anchor Text Is Out?
Formerly Google were known for their ‘as many links as you can’ metrics in order to provide the signals that they required to justify ranking a website within their search engine results but following continued progression towards cleaning up their organic results, Google have once again made a firm stand in their mission to guide […]
Mastering PPC: Ad Tips & Tricks Pt. 1 – Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads […]
Anatomy of an RCS Pitch to C-Level Execs
In my recent Mozcon presentation, I spoke at length about the fact that learning to pitch is something we all have to get better at doing, so we can get to do RCS (real company stuff). While many of you agreed. Change “My clients won’t invest in #RCS” to “I don’t know how to pitch.” […]