PR is where the Money Is
A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is!
PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than …
10 Quick Ideas for Producing Video Content
Video has become such a popular online medium and while many site owners recognize the value, sometimes getting started with content ideas is the hardest part. If you have absolutely no idea what type of video content to create, below are some quick ideas to get started shooting video fast. 1. Employee Bios/Introductions Many companies […]
Facebook Advertising Basics: A Walter White Approach
* SPOILER-FREE POST * It was Sunday when I started to think about this post, so naturally I was counting down the hours until the latest episode of AMC’s Breaking Bad. I logged into Facebook to help pass the time and as usual, the marketer in me picked up on a few ads. Which got […]
Delivering Revenue From SEO Reviews
What’s the point of product reviews? Links? Branding? Building trust? Ultimately, revenue. Every piece of SEO should be related back to increasing revenues for a website. Let’s look at two cases of product reviews that can and should be implemented that abide by the updated laws of Google. Google more recently added exchanging goods or services […]
Not Provided Keywords – SEO Reporting Without Keyword Data
We’re nearly 2 years into (not provided). It was October 18, 2011, when organic keyword data started dropping out of our reports. It’s been slowly rising as documented on (Not Provided) Count but in the last few weeks leaped from below 50% in August and is over 75% today. As Google starts serving secure search […]
Build Content, Links, and Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
SEO for Regulated Industries
Pharmaceuticals and healthcare. Financial services. Alcohol and tobacco. Insurance. What do all of these industries have in common? They are highly regulated. Which means that they have to be very, very careful with their messaging and marketing strategies. If they make one small slip, that failure to comply with regulation could result in fines, lawsuits, […]
Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video
We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder) to talk you through what she knows best – site security particularly as it relates to Continue reading »
Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video
We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder) to talk you through what she knows best – site security particularly as it relates to SEO.
Wireframe Tools – Helping the SEO vs Designer Problem
We look at how wireframe tools can help SEOs & designers communicate effectively & improve workflow when building or redesigning a site.
Post from Laura Phillips on State of Digital
Wireframe Tools – Helping the SEO vs Designer Problem
Part Two: Four AdWords Paid & Organic Report Questions Answered
Many good things come in four. My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data. The paid and organic report links Google Webmaster tool data with […]
Be Careful Sharing Your Internal Dashboards [And How to Remove Content From Google]
As Geckoboard suggests, “All of Your Data in One Place.” Quite. But maybe not in Google’s search results. It looks like a few users of Geckoboard who have opted to share a dashboard might not realise that their data could be in plain view of users who understand how to execute a simple site search query in […]
The post Be Careful Sharing Your Internal Dashboards [And How to Remove Content From Google] appeared first on SEOgadget.
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Search
Can we trust Google Keyword Planner?
Google Carousel: Image Search Optimization
Over the past couple of months, my colleague Sung and I spent a large part of our creative time analyzing the “Whys” and “Hows” of Google’s local carousel. After we determined some of the factors for optimizing local results and its effects on businesses, we decided to extend our research outside of the local carousel […]
Google Carousel: Local Search Optimization 101 – Part 1
Circa June 2013, Google revamped the way local businesses appeared on the SERPs. Across the nation, bedlam ensued as local business owners ran around, pulling their hair out cursing the Google gods and their gaudy, horizontally scrolling, row of images atop the results page. Many of us questioned its purpose. How did it work? How […]
Take Me Down To Paradise City, SearchLove San Diego 2013 Day One
Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first Continue reading »
Choose Your International Strategy Tool
International Search is a very confusing thing for webmasters, SEOs, and business owners across the globe. I’ve worked with companies large and small on their international strategies and over time developed a set of questions that help identify the right Continue reading »
Gianluca Fiorelli’s Super Search Update – August edition
Gianluca Fiorelli shows you the best of the web when it comes to articles around search engine marketing.
Post from Gianluca Fiorelli on State of Digital
Gianluca Fiorelli’s Super Search Update – August edition
Gianluca Fiorelli’s Super Search Update – August edition
One of the nicest things for an Internet Marketer like me is that – even though the Internet never goes on vacation – at least your client yes. So, when clients are on holidays – hence not calling you every two days and you don’t have to write down reports every now and then – read more »
Post from Gianluca Fiorelli on State of Search
Gianluca Fiorelli’s Super Search Update – August edition
5 Things Every Search Conference Newbie Should Know
This past Thursday and Friday I got to do something I’ve wanted to do for a long time – attend a search conference (specifically, SearchLove San Diego, which is put on by Distilled.) I was really excited, yet at the same time realized I didn’t really know what to expect. Here are five things I learned that other […]