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Brand Link Building – URL Misspellings
Wil Reynolds recently spoke on Content Ideation + Links for the Lazy Marketer at the Conductor C3 Conference; here he mentioned a brand URL misspelling strategy I had done with one of my clients. This strategy was a quick and easy way to acquire quality links as well as protect a specific brand. In this […]
URL Canonicalisation: How to Diagnose & Rectify Errors
A couple of months back, I provided some advice for an article on TheNextWeb entitled ‘How to Improve Your Site’s SEO’, which focused on providing tips for small businesses. One of the tips I provided here was for individuals to check and ensure that their domain resolves at the correct URL, something that us SEOs refer to […]
Post from Ned Poulter on State of Digital
URL Canonicalisation: How to Diagnose & Rectify Errors
Identity Poetry for Marketers
Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion.
Who I am.
Who I think I am.
Who you think I am.
Who I think you think I am.
Who I know I am not.
Who I think you think you are.
Sometimes, identity it seems to be the only thing that matters.
I’m […]
SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More
I’ve “known about” SEMRush for a long time. I’d heard people mention it and had seen the site, but I’d never really used it until my partner in PushFire signed up for it. He loved the service – and since we were paying for it – I decided to fully check it out. It quickly […]
The post SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More appeared first on Sugarrae.
IFTTT Recipes for SEO: Tracking Your Competitors’ Use of YouTube
I’ve talked about ‘If This Then That,’ or IFTTT, many times before including in my Mozcon presentation earlier this year. In the recipe below, I’m digging into what it takes to automate competitive analysis for Youtube videos. Youtube is becoming a popular area for content, and using IFTTT can help you find your competitors’ videos easily and see […]
Mastering PPC: Google and Bing Call Extensions
Let’s face it. Phone calls are a major conversion goal and indicator of success for many businesses running PPC ads. A few months ago, I touched on the importance of properly tracking phone calls to your PPC campaigns. As we continue our Mastering PPC series I wanted to circle back and discuss some of the latest […]
Digital PR – A Model for Integration ?
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Post from Louis Venter on State of Digital
Digital PR – A Model for Integration ?
Build Content, Links, & Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
Importing Multiple CSVs – An Excel Macro for Generating Reports
As I’ve already made clear, I spend a lot of time using Screaming Frog. I love the copy & paste functionality that it offers, which allows me to move data directly from the crawler into Excel, but sometimes I’d rather have Excel build my technical reports for me… With that in mind, I wanted to […]
Yes Virginia, Google+ Can Directly Impact Your Search Rankings
Every time I see an article about how Google +1s currently have no direct impact on search rankings, I cringe a little bit. Not because I believe Google +1′s DO currently have a direct impact on your search engine rankings. The reason I cringe is because so many people seem to read a quote like […]
The post Yes Virginia, Google+ Can Directly Impact Your Search Rankings appeared first on Sugarrae.
The Global Search Engines – Just What Are They Up To?
The world of search is always changing. So what are the latest developments from the global search engines and what does that mean for marketers?
Post from Gemma Birch on State of Digital
The Global Search Engines – Just What Are They Up To?
[SEER Event] 11/13/13 – Big Wins for Big Sites
The next event is coming up at the Search Church on November 13th and will focus on the optimization, technical link building, and outreach for larger sites: Nailing SEO basics is one thing, but what about complex sites on difficult platforms, marketing teams that are shackled by legal, brand compliance and a tough boss, and […]
The Value of Online Reviews and How to Get Them
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. Online reviews have not only increased steeply in popularity with users over the last 12 months but are showing clear signs of being a ranking factor too. The Value of Online […]
Post from Laura Phillips on State of Digital
The Value of Online Reviews and How to Get Them
Web Technology Cheat Sheet for Marketers
When working in internet marketing chances are you are going to talk to a developer or technical client at one time or another. Here is a basic guide of the big web technologies/languages so you don’t put your foot in your mouth. HTML – HyperText Markup Language HTML is the main language for web pages […]
Developing a Career in SEO – 3 Reasons to Work for an Agency
In the second part of a three series post about starting and developing a career in SEO, Jo Turnbull interviews 5 people from all over the world to find out what it is like working agency side.
Post from Jo Turnbull on State of Digital
Developing a Career in SEO – 3 Reasons to Work for an Agency
The September Google Analytics Recap
Welcome to a new series, fresh from the Analytics team here at SEER Interactive! Each month, we’ll be recapping the updates from the Google Analytics blog, complete with short summaries of what was news and why it should matter to you. October is a great time to start, so here’s what the folks over at […]
Marketing Channel Measurement for Business Owners (and Time Travelers)
It’s the beginning of fall now in Philadelphia, and as the wind takes on a bit of a chill it can mean only one thing: budget season. In a past life (waaaay back in 2006!) an old business partner and I ran a B2C company with offline conversions. Our marketing consisted of pay-per-click advertising, some real rough-and-ready […]
Rules of the Road – CEO Swap with “Fish” Rand Fishkin
So, just like that TV show WifeSwap, I figured I should write my “rules” for SEER and give you an idea of what you should expect when you arrive at SEER HQ. It’s just a guide, as we like to have as few rules as possible… Rule #1 – Take out the garbage. You want […]
Barcelona iGaming Affiliate Conference
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