Best of 2013: No 3 – How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential
Take a look at the most complete SEO Audit step by step guide to develop a Mobile SEO Analysis and Recommendations. Start optimizing for Mobile Now!
Post from Aleyda Solis on State of Digital
Best of 2013: No 3 – How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential
Basic SEO Must Haves for Small Business
If you are starting out with your own business and want to make sure that your site is ready to go on the web, this is all you need to know about SEO.
Post from Kate Morris on State of Digital
Basic SEO Must Haves for Small Business
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do.
Post from Gianluca Fiorelli on State of Digital
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Trade in Your PR & Creative Agencies. SEOs Do it Better.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
The post Trade in Your PR & Creative Agencies. SEOs Do it Better. appeared first on SEOgadget.
Mastering PPC: Improving Conversion Rate
Impressions, Clicks, Cost Per Click, Average Position. These are just some of the 14 or so metrics we report on to our clients on a weekly basis. With so many different things to look at, it’s hard to grasp what is affecting your campaign’s performance short term and long term. Instead of looking at all […]
What Are We Fighting For?
We are all fighting for something in our lives. Whether personally or professionally, it’s usually something we are very passionate about. Today, I would like to talk about the things that we fight for from a marketing standpoint, especially in SEO. As we all know, we’ve come a long way from hiding texts, blog commenting, […]
2014: Are you Winning an Award in Iceland?
EU Search Awards – Will you be Winning in Iceland?
Post from Bas van den Beld on State of Digital
2014: Are you Winning an Award in Iceland?
Stop Carly Rae Content Marketing
Lately I’ve gotten a few too many Carly Rae content marketing emails, which makes me both sad and grouchy. This is not the way to promote content, gain fans or build a brand. Stop it. What Is Carly Rae Content Marketing? The term comes from Carly Rae Jespen’s popular Call Me Maybe song which contains […]
Stop Carly Rae Content Marketing is by AJ Kohn, originally posted on Blind Five Year Old.
[Event] Recap – Big Wins for Big Sites
Event Drawing by SEER Interactive COO, Larry. On November 13th, we held our “Big Wins for Big Sites“ event at the Search Church. Speakers included SEER Interactive’s Wil Reynolds and Adam Melson, along with Marshall Simmonds from Define Media Group, Matthew Brown from Moz, and Adam Audette from Rimm Kaufman. Each speaker chose a charity to which […]
SEER & Moz #CEOSwap Video Recap
Back in October, SEER’s Founder Wil Reynolds swapped jobs, e-mail inboxes, and even homes with Moz CEO Rand Fishkin for one week. This project became known as the CEO Swap. Both Wil and Rand were filmed throughout the week in Seattle and Philadelphia. The recap can be viewed below: CEOSWAP After the swap, Wil and Rand […]
Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites
This is a technical post that requires an understanding of JavaScript or at least a technical understanding of the web. The new version of Google Analytics, Universal Analytics, has a little gem in it called the Measurement Protocol. The Measurement Protocol lets you send data to your GA account using HTTP POST requests. In other […]
The Year in Search – A Round Up of 2013
As 2013 draws to a close come with me, dear reader, as we review this year in search.
We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF.
Google Now Topics
Have you visited your Google Now Topics page? You should if you want to get a peek at how Google is translating queries into topics, which is at the core of the Hummingbird Update. Google Now Topics If you are in the United States and have Google Web History turned on you can go to […]
Google Now Topics is by AJ Kohn, originally posted on Blind Five Year Old.
What We Are Reading About Content Right Now
Sometimes I feel like it’s Content’s world, and we’re just living in it. I had similar relationship with Data last year. At first, it just seemed to be a word that everyone was saying over and over. . .and over. And then I started hearing things about how data is the future, and data is […]
Demographics and Interest Reports in Google Analytics
By now, most of us have heard about the new Google Analytics Demographics and Interest Reports, which provide insights into age, gender, and visitor interests: These reports will be a powerful tool for gathering information for remarketing, and may even help you create new campaigns based on your site’s audience. This means no more guessing […]
Mastering PPC: Let’s Talk Negatives
In Paid Search, negative keywords are quite positive despite their name. Utilizing negative keywords can help improve your reach, reduce your advertising costs, improve your ROI/ROAS, and more. If you are unfamiliar with negatives, I recommend checking out my colleague Nick’s post which walks you through negative basics like negative match types, keywords lists, and […]
RSS feeds in the age of Panda and Penguin
This is a new post on yoast.com, Whoopity Doo!
How to Improve Your Paid Content Promotion Efforts, Measurement, and Reporting
If given a $10,000 budget to better promote successful content, how would SEER go about doing it and what would the desired results be? This was the question originally posed by Wil along with a challenge to determine the best ways to pay for promotion on client content and assets. Overall, we wanted to test […]
SEO Awards: What Constitutes a Success?
Judging SEO has never been easy. This article takes a recent SEO award winner and input from leading industry experts & debates what SEO success looks like.
Post from Ned Poulter on State of Digital
SEO Awards: What Constitutes a Success?
Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs
My name is Charlotte, and I have been working in SEO for the past 2 years and still consider myself very new to the SEO world. When we were told that the CEO swap was really going to happen, I decided to put together 10 questions to ask Rand and Wil about a topic that really matters […]