Leveraging Superbowl XLVIII for PPC
If you are like me, you spent this past Superbowl Sunday scrolling through Twitter, following certain brands, and watching them engage with their fans (namely JCPenney drunk tweeting the game.) Leveraging real-time events for marketing purposes on social networks is no new phenomenon (remember the Oreo blackout?) But what about search? I couldn’t have been the only […]
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
Post from Polly Pospelova on State of Digital
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
DMOZ Culls Over 1 Million Sites As They Clean Up Their Directory
DMOZ are one of the oldest online site directories in the industry and are thought to be held in high regard by users due to their nature of manually reviewing all submissions that are made to their site but it seems that with the site looking to perfo…
How to Effectively Use “Banned” or Overused Tactics
Is guest posting really dead? Are directories? Are infographics? Link reciprocation? This post explores how to use these tactics in modern marketing.
Post from Kate Morris on State of Digital
How to Effectively Use “Banned” or Overused Tactics
Taking the Reigns: My First 4 Months as President of SEER
In the past 4 months, I’ve learned more about SEER, about our team, and about myself than I may have in my nearly 7 year tenure here. Okay, that may not be entirely true, but it’s certainly been a whirlwind of a learning experience to say the least. But how can someone who’s been with […]
Lil’ Help? Time For SEER to Get an Executive Hand Up!
An attribute I really like in the people that I work with is having the ability and drive to do a legit self-assessment. Nothing is better than working with someone who knows that they have strengths and weaknesses, and are aware of both. To me, the best people teach others about their strengths and remind […]
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
The state of Search in Italy – 2013 Report
Gianluca Fiorelli’s SEO Italy Update
Post from Gianluca Fiorelli on State of Digital
The state of Search in Italy – 2013 Report
Google Propaganda, SEO and Why Marketers Need to Wake Up
As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in accordance with those beliefs. I don’t plan to revolve this post entirely around that announcement. […]
The post Google Propaganda, SEO and Why Marketers Need to Wake Up appeared first on Sugarrae.
Plugging Holes in Your Site: Reclaiming Lost Value
Throughout the life cycle of a growing company, you’re undoubtedly going to go through a few site migrations and redesigns. As technologies change or you have more capital to invest on a customized design, you’ll want to update and upgrade your website with the latest and greatest. Unfortunately, this can often lead to issues with […]
Two Truths and Lie About Google’s Dynamic Remarketing (Plus Set Up Tips)
Last year Google announced that it was offering Dynamic Remarketing directly through AdWords, using the improved “smart” remarketing pixel and pulling in product details dynamically from advertisers Merchant Center accounts. This strips out the need to engage a designer or third party to test dynamic remarketing, and puts control directly into the hands of the […]
How to Use Google Analytics Content Groupings: Part 1
Google has been providing more control to create reports that were previously only buildable manipulating in other tools like Excel. They’ve also have the added benefit of being actually readable by non-analysts. Late last fall we got Channel Groupings, and more recently Content Groupings. Unlike Channel Groupings, Content Groupings don’t have a default setting; you […]
The tools we use for our site reviews
In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…
This post first appeared on Yoast. Whoopity Doo!
Prioritising SEO Tasks Effectively
How do we effectively prioritise SEO tasks? Every SEO task has a cost to implement and an expected return value, and that drives the prioritisation of each.
Post from Barry Adams on State of Digital
Prioritising SEO Tasks Effectively
Your Approach to Organic Search is Obsolete: How to Evolve in 2014
I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward.
Outing Black Hat SEO; Should we, or should we not?
Should we, or should we not reveal agencies or companies that do black hat SEO? Who are we helping by outing others? State of Digital debates the issue.
Post from Agnete Tøien Pedersen on State of Digital
Outing Black Hat SEO; Should we, or should we not?
Link building, SEO & branding
If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry…
This post first appeared on Yoast. Whoopity Doo!
Are You Winning The Attention Auction?
Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember when we only got six television stations on an old black and white TV. But […]
Are You Winning The Attention Auction? is by AJ Kohn, originally posted on Blind Five Year Old.
Manipulating Browser History (for links)
Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because internal links used extensive dynamic parameters. These URL parameters meant […]
The post Manipulating Browser History (for links) appeared first on SEOgadget.
Do “Reply All” Deterrents Make Your Company Dumber?
Reply all. We so often do it, and it just fills up other people’s inboxes. After seeing this video on Zappos and realizing that like so many other companies we had an email problem too, “the pumpkin” was instituted. The concept was simple: put a dollar in if you get called out for an unnecessary […]