Should we move to an all HTTPS web?
There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…
This post first appeared on Yoast. Whoopity Doo!
The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans
What better way to start the new year than with plans for a new site? We all go through redesigns. Whatever the reason, a decision is made to go through an overhaul on the existing site. Too often, companies reach out to their digital marketing team as a last minute thought, mentioning “oh guess what, […]
Mastering PPC: Find your Average Position Sweet Spot
Contrary to what you might have heard, optimizing average positions does not always mean gunning for the top spot. Optimal positions will greatly vary among clients, industries, goals and engines. Now you might be wondering how to determine what average position is most profitable for your account. We’ve got you covered! A couple summers ago […]
How to Create Customer Experiences Fully Optimised for Search
Polly Pospelova explains how creating customer experience maps and collaborating through creative wireframes can enhance the search strategy process.
Post from Polly Pospelova on State of Digital
How to Create Customer Experiences Fully Optimised for Search
1 New Year’s Resolution EVERY SEO Should Have in 2014
Image Source 2013 has been an interesting year, but one of the biggest shockers for me was how many people gave SEER kudos for doing outreach from our SEERinteractive.com email addresses. I was completely shocked that this was considered “brave” because in my eyes it was just honest, but time after time people said: “wow […]
Five SEO New Year’s Resolutions for 2014
If you are intent on starting 2014 with a bag full of good intentions, here are a few SEO-specific New Year’s resolutions for you to consider.
Post from Barry Adams on State of Digital
Five SEO New Year’s Resolutions for 2014
SEER’s Music Friday – By the Numbers
Music has been a part of the culture at SEER, at least since I started here. Wil frequently turns on his speakers to share music while we work. Near the end of last year, we started what has been a semi-regular tradition, Music Fridays. The concept is simple. We come up with a theme, create […]
Best of 2013: No 3 – How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential
Take a look at the most complete SEO Audit step by step guide to develop a Mobile SEO Analysis and Recommendations. Start optimizing for Mobile Now!
Post from Aleyda Solis on State of Digital
Best of 2013: No 3 – How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential
Basic SEO Must Haves for Small Business
If you are starting out with your own business and want to make sure that your site is ready to go on the web, this is all you need to know about SEO.
Post from Kate Morris on State of Digital
Basic SEO Must Haves for Small Business
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do.
Post from Gianluca Fiorelli on State of Digital
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Trade in Your PR & Creative Agencies. SEOs Do it Better.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
The post Trade in Your PR & Creative Agencies. SEOs Do it Better. appeared first on SEOgadget.
Mastering PPC: Improving Conversion Rate
Impressions, Clicks, Cost Per Click, Average Position. These are just some of the 14 or so metrics we report on to our clients on a weekly basis. With so many different things to look at, it’s hard to grasp what is affecting your campaign’s performance short term and long term. Instead of looking at all […]
What Are We Fighting For?
We are all fighting for something in our lives. Whether personally or professionally, it’s usually something we are very passionate about. Today, I would like to talk about the things that we fight for from a marketing standpoint, especially in SEO. As we all know, we’ve come a long way from hiding texts, blog commenting, […]
2014: Are you Winning an Award in Iceland?
EU Search Awards – Will you be Winning in Iceland?
Post from Bas van den Beld on State of Digital
2014: Are you Winning an Award in Iceland?
Stop Carly Rae Content Marketing
Lately I’ve gotten a few too many Carly Rae content marketing emails, which makes me both sad and grouchy. This is not the way to promote content, gain fans or build a brand. Stop it. What Is Carly Rae Content Marketing? The term comes from Carly Rae Jespen’s popular Call Me Maybe song which contains […]
Stop Carly Rae Content Marketing is by AJ Kohn, originally posted on Blind Five Year Old.
[Event] Recap – Big Wins for Big Sites
Event Drawing by SEER Interactive COO, Larry. On November 13th, we held our “Big Wins for Big Sites“ event at the Search Church. Speakers included SEER Interactive’s Wil Reynolds and Adam Melson, along with Marshall Simmonds from Define Media Group, Matthew Brown from Moz, and Adam Audette from Rimm Kaufman. Each speaker chose a charity to which […]
SEER & Moz #CEOSwap Video Recap
Back in October, SEER’s Founder Wil Reynolds swapped jobs, e-mail inboxes, and even homes with Moz CEO Rand Fishkin for one week. This project became known as the CEO Swap. Both Wil and Rand were filmed throughout the week in Seattle and Philadelphia. The recap can be viewed below: CEOSWAP After the swap, Wil and Rand […]
Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites
This is a technical post that requires an understanding of JavaScript or at least a technical understanding of the web. The new version of Google Analytics, Universal Analytics, has a little gem in it called the Measurement Protocol. The Measurement Protocol lets you send data to your GA account using HTTP POST requests. In other […]
The Year in Search – A Round Up of 2013
As 2013 draws to a close come with me, dear reader, as we review this year in search.
We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF.
Google Now Topics
Have you visited your Google Now Topics page? You should if you want to get a peek at how Google is translating queries into topics, which is at the core of the Hummingbird Update. Google Now Topics If you are in the United States and have Google Web History turned on you can go to […]
Google Now Topics is by AJ Kohn, originally posted on Blind Five Year Old.