6 Quick Win Strategies to Kick Off Any Link Building Campaign
Getting started with link building on a new project can be an exciting time. With all of the ways you’ve learned how to build links (or at least read about them), the metaphorical Internet world is your oyster. However, it can also be overwhelming. How do you determine priority when figuring out what link building […]
Bing & Yahoo Search Partners Can Work
There have been plenty of articles questioning the validity and quality of traffic from Bing and Yahoo’s syndicated search partners, and maybe even a few about Google’s Search Network. Well, I’m here to tell you that with all the bad also comes some good. If you manage Bing search partners properly, you can generate good […]
Manipulating Google+ for Fun and Maybe Profit…
On Friday I did a post about Google’s Authorship affect on rankings and this morning I was replying to some comments and checking to see how well it had done etc. and noticed something interesting; the Google+ shares was higher than both FaceBook and Twitter combined! After digging into the analytics
The post Manipulating Google+ for Fun and Maybe Profit… appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Best Practices When Using Yelp for Business
We’re all guilty of it! At one point or another we’ve all had such a bad experience with a business that we want to tell everyone and their mother so the company doesn’t make another cent off of you and your friends. It’s well known that word of mouth can be damaging enough; however, in […]
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
If you want to know about competitive markets – read our coverage of the LinkDex iGaming ThinkTank Event
Post from Jackie Hole on State of Digital
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
Does Authorship Affect Rankings? A Rand Fishkin Study
So as the title suggests, does Authorship have an affect on rankings? Here’s the experiment… Take an unauthoritative blog (mine) and an authoritative blogger (Rand Fishkin) and see what happens. The Back Story In June 2012 I contacted Rand Fishkin of Moz and asked him if we could set up
The post Does Authorship Affect Rankings? A Rand Fishkin Study appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Thinking Logically about Search, Social, Links and Engaging Your Audience
This post is an English translation of an interview I did with Анастасия Матвеева (Anastasia Matveeva), Editor of Searchengines.ru. The original Russian version is here. In both interviews we discuss future trends in search, linkbuilding vs. social, Google penalties, budget and resource limitations, and some advice to people considering a move to SEO or digital […]
Using Optical Character Recognition for Better On-Page SEO
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page […]
The post Using Optical Character Recognition for Better On-Page SEO appeared first on SEOgadget.
Leveraging Superbowl XLVIII for PPC
If you are like me, you spent this past Superbowl Sunday scrolling through Twitter, following certain brands, and watching them engage with their fans (namely JCPenney drunk tweeting the game.) Leveraging real-time events for marketing purposes on social networks is no new phenomenon (remember the Oreo blackout?) But what about search? I couldn’t have been the only […]
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
Post from Polly Pospelova on State of Digital
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
DMOZ Culls Over 1 Million Sites As They Clean Up Their Directory
DMOZ are one of the oldest online site directories in the industry and are thought to be held in high regard by users due to their nature of manually reviewing all submissions that are made to their site but it seems that with the site looking to perfo…
How to Effectively Use “Banned” or Overused Tactics
Is guest posting really dead? Are directories? Are infographics? Link reciprocation? This post explores how to use these tactics in modern marketing.
Post from Kate Morris on State of Digital
How to Effectively Use “Banned” or Overused Tactics
Taking the Reigns: My First 4 Months as President of SEER
In the past 4 months, I’ve learned more about SEER, about our team, and about myself than I may have in my nearly 7 year tenure here. Okay, that may not be entirely true, but it’s certainly been a whirlwind of a learning experience to say the least. But how can someone who’s been with […]
Lil’ Help? Time For SEER to Get an Executive Hand Up!
An attribute I really like in the people that I work with is having the ability and drive to do a legit self-assessment. Nothing is better than working with someone who knows that they have strengths and weaknesses, and are aware of both. To me, the best people teach others about their strengths and remind […]
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
The state of Search in Italy – 2013 Report
Gianluca Fiorelli’s SEO Italy Update
Post from Gianluca Fiorelli on State of Digital
The state of Search in Italy – 2013 Report
Google Propaganda, SEO and Why Marketers Need to Wake Up
As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in accordance with those beliefs. I don’t plan to revolve this post entirely around that announcement. […]
The post Google Propaganda, SEO and Why Marketers Need to Wake Up appeared first on Sugarrae.
Plugging Holes in Your Site: Reclaiming Lost Value
Throughout the life cycle of a growing company, you’re undoubtedly going to go through a few site migrations and redesigns. As technologies change or you have more capital to invest on a customized design, you’ll want to update and upgrade your website with the latest and greatest. Unfortunately, this can often lead to issues with […]
Two Truths and Lie About Google’s Dynamic Remarketing (Plus Set Up Tips)
Last year Google announced that it was offering Dynamic Remarketing directly through AdWords, using the improved “smart” remarketing pixel and pulling in product details dynamically from advertisers Merchant Center accounts. This strips out the need to engage a designer or third party to test dynamic remarketing, and puts control directly into the hands of the […]
How to Use Google Analytics Content Groupings: Part 1
Google has been providing more control to create reports that were previously only buildable manipulating in other tools like Excel. They’ve also have the added benefit of being actually readable by non-analysts. Late last fall we got Channel Groupings, and more recently Content Groupings. Unlike Channel Groupings, Content Groupings don’t have a default setting; you […]