Category: SEO

Prospecting for possible linking opportunities is a lot like selecting players for a team. You have to search high and low for the best players. You have to conduct multiple trials to determine if a player will provide better results than another person. You are going to have to make some tough calls and make […]

The backstory: …about an Intern, and a damn impressive one at that! Late at the bar after an event she sort of disagreed with me on something I was riffing on, and I liked it. She had moxie and would speak her mind! Then her resume came in…for PPC! Total sadface. I mean, I was […]

A company blog is a tactic, not a strategy. Without a purpose, your blog will not perform. Think about your blog as a keynote speaker. Why might it be invited to a party, a board meeting or a conference? Think about the value your blog brings to the table in terms of topical expertise and […]

Today I started getting the New Google layout, personally I don’t like it, and I feel that the ads blend into nothing most probably a good thing from Google’s point of view to get the clicks but when I searched for site:davidnaylor.co.uk (screen shot below) : what I noticed was

The post Google New Layout – Fail appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.

A couple weeks ago, I wrote a blog post that featured some best practices when using Yelp for business, (I know, it’s a shameless plug), where I gave suggestions for combating negative Yelp reviews. I suggested businesses seek evaluations from their customers to obtain more comments. If these reviews are overwhelmingly positive, the Negative Nancy’s won’t […]

Monitoring your brand for unlinked mentions is beneficial for the following reasons: Find the issues Monitoring mentions of your brand garners thousands of unsolicited reviews from your customers. While it’s easy to see unhappy customers on social platforms like Twitter and Facebook, all too often we forget that some people aren’t always going to bring […]

If you’ve been following SEER for a little while now, browse our Twitter page or spent five minutes with a team member, you probably know how important it is to us to give back to the community. Our team spent over 1,000 hours volunteering in 2013 and we have a blast doing it. The SEER […]

Here’s your summary of what happened over at Google Analytics in January, and why it should matter to you. Improving Remarketing with Google Analytics: A UI Refresh and List Importing Thursday, January 30, 2014 The gist: Remember last year when GA segmentation got an upgrade? Well, this feature has now been paired up with the […]

Q1 of each year is typically a busy time for PPC account managers to perform account audits. Account audits are great because they force managers to take a step back and analyze some of the basic, fundamental details of account management which we might be overlooking on a regular basis. Here are a few items […]