CMO’s: It’s Time to Re-think SEO
Although there are examples of some CMO’s doing a great job at optimizing the management of SEO, there are too many where the light bulb has not gone on yet. Time to turn it on.
Post from Matt Roberts on State of Digital
CMO’s: It’s Time to Re-think SEO
Corporate Blog Tips: Lucky 7 Gamification Elements to Apply
Kevin Werbach, a leading expert on the legal, business, and public policy aspects of the Network Age, defines Gamification as the application of game elements and digital game design techniques to non-game problems. It is more than just points, badges, and leaderboards. The principles of gamification can be applied to just about any situation where understanding […]
Inside SEER: Putting the Kibosh on Copyright Infringement
Our Inside SEER series cracks open SEER’s internal resource archives to share our best practices with others.The latest post in this SEERies shares our team’s insights on the issue of copyright infringement. You’ll discover what tools you can use to protect yourself against plagiarized copy and what channels to go through to help restore your rankings and […]
WebMeUp SEO Software : A Review
WebMeUp is a shiny new SEO tool on the proverbial block. But how does it stand up to the competition? Find out in this in-depth review from StateofDigital…
Post from Ned Poulter on State of Digital
WebMeUp SEO Software : A Review
Decluttering The Content Strategy Conversation
Why? Last week at South By Southwest, Kristina Halvorson was talking about the challenges that B2B marketers claim to face when it comes to content marketing. Halvorson was mid-way through her presentation titled, Go home marketing, you are drunk, and she was specifically referencing data similar to the second and third data points presented below, when she popped the […]
SEO Is Stone Soup
Each year my wife and I take our daughter to the Chevron Family Theatre Festival at the Lesher Center for the Arts. It’s a great local tradition where kids sit on stage during fairy tale plays, get their face painted and eat ice cream among other things. Last year we also saw The Pushcart Players, a smaller […]
SEO Is Stone Soup is by AJ Kohn, originally posted on Blind Five Year Old.
The February 2014 Google Analytics Recap
Here’s your summary of what happened over at Google Analytics in February, and why it should matter to you. Zillow uses Google Analytics Premium to make data-driven decisions Monday, February 10, 2014 The gist: Zillow, a mobile-focused real estate company founded in 2005, made the switch to Google Analytics Premium and reaped huge rewards.This case […]
My “Meet the Search Engines” SMX West 2014 Takeaways
When I walked into the “Meet the Search Engines” session at SMX, I definitely wasn’t planning to “live tweet” it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague answers in relation to ranking in Google. I have to say though that […]
The post My “Meet the Search Engines” SMX West 2014 Takeaways appeared first on Sugarrae.
Using Followerwonk to Build Relationships and Assemble a Dream Team of Prospects
Prospecting for possible linking opportunities is a lot like selecting players for a team. You have to search high and low for the best players. You have to conduct multiple trials to determine if a player will provide better results than another person. You are going to have to make some tough calls and make […]
Book Review: Content Marketing Strategies for Professionals
In this book review Barry Adams shares his thoughts about a new book from Bruce Clay and Murray Newlands: Content Marketing Strategies for Professionals.
Post from Barry Adams on State of Digital
Book Review: Content Marketing Strategies for Professionals
Knowledge Graph Optimization
A few months ago I offhandedly made a reference to KGO which stands for Knowledge Graph Optimization. Now, I know what you’re thinking. We need another acronym like another hole in the head! But over the past year I feel like there are a set of tactics that can help you optimize your site’s connection […]
Knowledge Graph Optimization is by AJ Kohn, originally posted on Blind Five Year Old.
Throwing in the Towel on SEO
The backstory: …about an Intern, and a damn impressive one at that! Late at the bar after an event she sort of disagreed with me on something I was riffing on, and I liked it. She had moxie and would speak her mind! Then her resume came in…for PPC! Total sadface. I mean, I was […]
Company Blog Guidelines: Why Every Blog Needs a Purpose
A company blog is a tactic, not a strategy. Without a purpose, your blog will not perform. Think about your blog as a keynote speaker. Why might it be invited to a party, a board meeting or a conference? Think about the value your blog brings to the table in terms of topical expertise and […]
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Google recently announced that users can browse restaurant menus in Google search. What does this mean for restaurants and their websites in the future?
Post from Laura Phillips on State of Digital
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Google New Layout – Fail
Today I started getting the New Google layout, personally I don’t like it, and I feel that the ads blend into nothing most probably a good thing from Google’s point of view to get the clicks but when I searched for site:davidnaylor.co.uk (screen shot below) : what I noticed was
The post Google New Layout – Fail appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Help with Yelp for Business: Responding to Negative Reviews
A couple weeks ago, I wrote a blog post that featured some best practices when using Yelp for business, (I know, it’s a shameless plug), where I gave suggestions for combating negative Yelp reviews. I suggested businesses seek evaluations from their customers to obtain more comments. If these reviews are overwhelmingly positive, the Negative Nancy’s won’t […]
Help us find the State of SEO
Help us find out the State of SEO and get the free report when we are done!
Post from Bas van den Beld on State of Digital
Help us find the State of SEO
Using Facebook Custom Audiences For Untapped Social Remarketing
As remarketing continues to grow, advertisers are beginning to see more and more unique ways to re-engage their target market. One such option is Facebook’s Custom Audiences. Custom Audiences allows advertisers to enter email addresses, phone numbers, Facebook user IDS, app user IDs, and IDFAs (Identifier for Advertising) into Facebook. If there is a match, a […]
The Rise of Content Scraping – is it Sharing or Stealing?
State of Digital has seen many cases of its content being scraped and copied. Russell looks at the issue of content scraping and analyses the pros and cons.
Post from Russell O’Sullivan on State of Digital
The Rise of Content Scraping – is it Sharing or Stealing?
Could Your Images be Harming Your On Page SEO?
Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.
Post from Ben Holbrook on State of Digital
Could Your Images be Harming Your On Page SEO?