The January 2014 Google Analytics Recap

Here’s your summary of what happened over at Google Analytics in January, and why it should matter to you. Improving Remarketing with Google Analytics: A UI Refresh and List Importing Thursday, January 30, 2014 The gist: Remember last year when GA segmentation got an upgrade? Well, this feature has now been paired up with the […]

PPC Account Audit Guide

Q1 of each year is typically a busy time for PPC account managers to perform account audits. Account audits are great because they force managers to take a step back and analyze some of the basic, fundamental details of account management which we might be overlooking on a regular basis. Here are a few items […]

SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon

Our SES London 2014 coverage continues. This session on day 2 is dedicated to the recent Google Hummingbird update and how this affects content strategy.

Post from Polly Pospelova on State of Digital
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon

Bing & Yahoo Search Partners Can Work

There have been plenty of articles questioning the validity and quality of traffic from Bing and Yahoo’s syndicated search partners, and maybe even a few about Google’s Search Network. Well, I’m here to tell you that with all the bad also comes some good.  If you manage Bing search partners properly, you can generate good […]

Manipulating Google+ for Fun and Maybe Profit…

On Friday I did a post about Google’s Authorship affect on rankings and this morning I was replying to some comments and checking to see how well it had done etc. and noticed something interesting; the Google+ shares was higher than both FaceBook and Twitter combined! After digging into the analytics

The post Manipulating Google+ for Fun and Maybe Profit… appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.

Does Authorship Affect Rankings? A Rand Fishkin Study

So as the title suggests, does Authorship have an affect on rankings? Here’s the experiment… Take an unauthoritative blog (mine) and an authoritative blogger (Rand Fishkin) and see what happens. The Back Story In June 2012 I contacted Rand Fishkin of Moz and asked him if we could set up

The post Does Authorship Affect Rankings? A Rand Fishkin Study appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.

Using Optical Character Recognition for Better On-Page SEO

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page […]

The post Using Optical Character Recognition for Better On-Page SEO appeared first on SEOgadget.

Leveraging Superbowl XLVIII for PPC

If you are like me, you spent this past Superbowl Sunday scrolling through Twitter, following certain brands, and watching them engage with their fans (namely JCPenney drunk tweeting the game.) Leveraging real-time events for marketing purposes on social networks is no new phenomenon (remember the Oreo blackout?) But what about search? I couldn’t have been the only […]

A Study In Quantity: Sometimes Less Is More

There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]