Hook, Line & Sinker Recap – Tracey Halvorsen
At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! First up […]
Does Google Authorship Influence Visibility in Google Search?
Not long after the introduction of Google Authorship in the summer of 2011, many online marketers started to speculate as to whether the authority of an author could influence author visibility in Google Search. These conversations grew more frequent as some users’ Google+ profiles started to amass authority, and as a result, started to become […]
Improving Retention With Facebook Custom Audiences
A SEER client was recently interested in trying to increase retention within their inactive member base. With that in mind, we put together a string of recommendations which including re-engaging those members through Facebook Custom Audiences. What are Custom Audiences? If you’re not familiar with Facebook Custom Audiences, they’re a great self-service way to create […]
Day 1 of #SAScon – lessons learnt
Here’s our coverage of SASCon 2014 – Day 1. Find out the tricks, tips and strategic thinking that came from one of the best industry conferences this year.
Post from Matt Beswick on State of Digital
Day 1 of #SAScon – lessons learnt
WordPress SEO Premium 1.2
As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects…
This post first appeared on Yoast. Whoopity Doo!
Event Recap – Hook, Line & Sinker
On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing. By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and […]
Press Release Rankings: Slammed by the Panda?
As we all know, the Panda came roaring back to life this week, doling out panda-gifts to some and panda-monium to others. There were some winners and losers in this round, with eBay getting smashed and small business getting a break, but I found a rather surprising hit that no one is talking about. In […]
5 Techniques for Promoting your Client without Content
At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot easier!
Hummingbird & Entity Search – #SMXSydney
A roundup of talks at SMX Sydnay 2014 relating to the impact of the Hummingbird algorithm on your SEO strategy, both desktop and mobile.
Post from Annabel Hodges on State of Digital
Hummingbird & Entity Search – #SMXSydney
What the Mainstream Media Doesn’t Get about Panda
It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I […]
The post What the Mainstream Media Doesn’t Get about Panda appeared first on Sugarrae.
Google Engagement Ad Testing & Results
Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are […]
7 Must-Check Factors when doing SEO for International Sites
Learn about the most fundamental factors to take into consideration when you’re doing an SEO audit for a Website with International Web presence.
Post from Aleyda Solis on State of Digital
7 Must-Check Factors when doing SEO for International Sites
Positionly SEO Software: Review
A review of Poland-based SEO Monitoring Software Positionly. In this post I explore some of the great features on offer and provide my verdict of Positionly
Post from Ned Poulter on State of Digital
Positionly SEO Software: Review
How to Know if Your Site Has Been Hacked
One of the unfortunate realities of doing business on the web is the threat of getting hacked. Hacking can take a number of forms, from injecting content or malware into your site, to simply redirecting your site elsewhere. If you have a site that has been infected, Google will sometimes notify you via Webmaster Tools […]
SEO and PPC Lessons Learnt at SMX London 2014
Day one of SMX London has concluded and the State of Digital team have been there in full force capturing all the top lessons, tips and tactics from both the SEO and PPC tracks throughout the day. Rather than the normal session write ups in blog post format, this time at SMX we are trying […]
Post from Samantha Noble on State of Digital
SEO and PPC Lessons Learnt at SMX London 2014
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
As backlinks continue to weaken as a trust signal, does it make sense for online marketers to continue with link building as a key tactic? Jon Henshaw explores in this Friday Commentary.
Post from Jon Henshaw on State of Digital
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”
Bas van den Beld interviews Rand Fishkin on the State of Digital Marketing. With actionable tips, IMEC Lab research and much more
Post from Bas van den Beld on State of Digital
Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”
Reviewing our site reviews: highly satisfied customers!
We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but…
This post first appeared on Yoast. Whoopity Doo!
6 Takeaways from Native Advertising vs. PPC
What is Native Advertising & Content Promotion? Native advertising and paid content promotion, from sites like Taboola and Outbrain, are becoming powerful tools for engaging new audiences and expanding the reach of creative content. This method for online advertising provides content within the context of a user’s experience, making the paid content feel less intrusive […]