Category: SEO

On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing. By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and […]

As we all know, the Panda came roaring back to life this week, doling out panda-gifts to some and panda-monium to others. There were some winners and losers in this round, with eBay getting smashed and small business getting a break, but I found a rather surprising hit that no one is talking about. In […]

Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are […]

One of the unfortunate realities of doing business on the web is the threat of getting hacked. Hacking can take a number of forms, from injecting content or malware into your site, to simply redirecting your site elsewhere. If you have a site that has been infected, Google will sometimes notify you via Webmaster Tools […]

What is Native Advertising & Content Promotion? Native advertising and paid content promotion, from sites like Taboola and Outbrain, are becoming powerful tools for engaging new audiences and expanding the reach of creative content. This method for online advertising provides content within the context of a user’s experience, making the paid content feel less intrusive […]

Here’s your summary of what happened over at Google Analytics in April, and how you can take advantage of these developments. Make Smarter Business Decisions Without Using Data Tuesday, April 1, 2014 The Gist: Google is offering a four-unit course on ways to avoid using data to make decisions. Instructor: Justin Cutroni. Your Action Items: Start […]

There comes a time with certain client accounts when you hit a wall with linkbuilding efforts. This may be because you’re working in a highly regulated industry or maybe it’s simply an off-season for the account. Either way, it can be a good idea to take a step back and try some new strategies for […]

This is a post from our “Inside SEER” series where we’ll be sharing with you, almost verbatim, what we share with each other at SEER. We have an internal resource here at SEER that we almost always defer to whenever someone has a question or needs help on a certain process. Before now, this content was meant […]