How to win with generative engine optimization while keeping SEO top-tier
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.
The SEO’s guide to Google Search Console
Dive into Google Search Console’s features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
11 of the best free tools every SEO should know about
Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website’s search performance.
Google Ads completes auto-migration of location extensions to assets
The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Google working on fixing latency issues with the Search Performance reports
The reports within Search Console are now delayed by over 52 hours.
Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google’s core update and how brand search can turn the tide.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the “new SEO” – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Prompt injection added to Bing Webmaster Guidelines
Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.
Organic link building for sales landing pages by Citation Labs
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Report: Menu items, busier businesses may be Google local ranking signals
Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.
Google Colab for SEO: How to get started
Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
8 SEO concepts explained in business terms
Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.
Google June 2024 spam update done rolling out
This spam update took 7 days to fully roll out and is now complete.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.