How Google Search uses AI
Explore how Google’s AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
The 5 core focus areas of website optimization by Edna Chavira
Learn on-page and technical SEO best practices and performance optimization techniques.
4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
The impact from the retirement of continuous scroll
What? Google retired the continuous scroll feature on both Desktop and Mobile towards the end of June. Search results are now back to their old format and users need to scroll to the bottom of the page and click to navigate to more results on Page 2 an…
Data providers: Google August 2024 core update was very volatile
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
Google Business Profile: 6 frequently asked questions
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
How to handle negative Google reviews: Remove, respond, recover
Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.
SearchGPT: What you need to know about OpenAI’s search engine
Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Google and guest posts: What gets indexed and what doesn’t
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
Google Search adds Internet Archive’s Wayback Machine links to about this page
This comes after Google dropped the cache link from the search results.
7 tips for delivering high-impact technical SEO audits
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
7 tips for delivering high-impact technical SEO audits
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
How to build and retain brand trust in the age of AI
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
Does generative AI save time, money and resources in SEO?
Explore AI’s impact on SEO efficiency, cost-saving and resource management through these real-world use cases.