Google confirms new homepage buttons pointing to AI Mode
This week, Google updated its homepage design with new buttons. We covered this change earlier, and now Google has confirmed the test directly. The new layout pushes users toward AI Mode and other AI features right from the homepage, with buttons for “Create images,” “Ask about files,” and “Brainstorm.” Here is the screenshot of this […]
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Google’s classic Search button is gone in a new AI-first homepage
Google appears to be testing a more AI-focused version of its homepage for people who are not signed into a Google Account. The homepage adds Create images, Ask about files, and Brainstorm below the search box instead of the usual Google Search button, while an AI Mode button appears inside the search field. We spotted […]
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Google says Reddit gets no special preference in search
Google communications representative Jennifer Kutz confirmed to The Verge that Reddit gets no preferential treatment in Google’s search rankings or AI search features. Kutz told The Verge: “Google’s AI search features don’t aim to display content from any specific site or platform and that Reddit ‘gets no special preference’ in Google’s ranking system.” Kutz also […]
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ChatGPT Rolls Out Product Carousel Ads at Bottom of Results
ChatGPT is testing new variations for how ads appear at the bottom of its results. The latest version shows multiple product feed ads within a single, prominent unit a shift from simpler single-ad placements. This was spotted by Brodie Clark and shared on X. Brodie wrote: “ChatGPT is now showing multiple product feed ads within […]
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ChatGPT Ads Get A New Heading Treatment
ChatGPT is testing a new ad display format within its results. we’ve been noticing more varied ad designs showing up in ChatGPT lately, and this latest one adds a descriptive heading directly above the ad itself. Brodie Clark spotted this and shared it on the SERP Alerts page on X. Brodie said: “ChatGPT is […]
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Google Algorithm update in August 2026? What we know
We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you are probably aware, not all of them are announced, only the bigger ones. However, a lot of webmasters, publishers and agencies report ongoing fluctuations and volatility. Tracking potential Google algorithm updates […]
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Move over Google Shopping: ChatGPT’s ad carousel launch is imminent
ChatGPT ads are becoming much more like Google Shopping. OpenAI is reportedly rolling out a new carousel format that can place several products inside one ad at the bottom of a conversation. Digiday says it verified the format after seeing screenshots. Until now, ChatGPT ads have generally promoted one product at a time. The carousel […]
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Google loses four architects of Search and Gemini as DeepMind’s founder steps back
Jeff Dean, Sanjay Ghemawat, Quoc Le and Oriol Vinyals are leaving to form a new AI company. Demis Hassabis is handing daily control of Google DeepMind to one of his longest-serving deputies. Four engineers whose work runs through Google Search, the company’s computing infrastructure and Gemini are leaving to start a new AI venture. At […]
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Apple’s advertising business just had its best quarter ever
Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One important number remains missing: Apple still does not report advertising revenue separately. The company generated $30.74 billion from Services during its fiscal third quarter, up 12% from $27.42 billion one year earlier. Apple’s regulatory filing […]
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AI visibility scores can mislead search marketers, new guidelines warn
Marketers should be cautious about using AI visibility scores to make budget or strategy decisions, according to new industry guidance. The Interactive Advertising Bureau (IAB), a trade group representing the digital advertising industry, says many current tools provide directional signals rather than reliable business intelligence. These tools measure how often brands and websites appear across […]
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Brave Bison acquires Builtvisible
Media, marketing and technology company Brave Bison today announces that it has acquired Builtvisible. Press release, 27th March 2025 Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of …
From SEO to Digital PR: How We’re Driving Long-Term Success for Clients
In it for the long-haul 2025 marks the 13th year of our partnership with Icelandair. While we haven’t bought them any lace (as is apparently the tradition!), we really couldn’t be happier that they’ve once again re-committed to the re…
Inside the Heads of our Team Heads
What’s your priority focus for 2025 in relation to your department? Rebecca (COO): “My team’s core priorities are around our product and on deepening our value-led relationships with our clients.” “We ended 2024 with some …
The Road to Accessibility
Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply,…
From AI to social search: Key takeaways from BrightonSEO
Ash’s take: Scaling with AI, migrations, and overcoming implementation blockers Senior SEO Consultant, Ashleigh Noad attended several AI-focused talks. She found particularly valuable a session led by Michal Suski, the Head of Innovation at Surfe…
Builtvisible Recruitment Process
Initial call: Should you be selected for an interview after applying online, your first step will be a 20 – 30 minute Zoom call with our Talent Acquisition team. This is an informal conversation where they will aim to gain a better understanding of what drew you to the role at Builtvisible as well as […]
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Welcoming Maria Vardy – our new Managing Director
Here we go… With over 30 years’ agency experience from founding, to scaling, to acquisition and integration, Maria brings a level of know-how seldom seen in the day-to-day of founder-owned independents in our industry, and in the short time she has been with us we have already seen significant step-changes in our thinking. Her track […]
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A day in the life of: A Senior Digital PR Consultant
What first attracted you to Builtvisible? I joined nearly five years ago, not knowing very much about the industry or the business, but I remember just being extremely excited about Builtvisible from my very first interview. The job was a different direction for me, but from the early stages of applying it pushed me to […]
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A day in the life of: A Senior SEO Executive
What first attracted you to Builtvisible? For me, it was the opportunity to learn and develop my technical knowledge. I was originally shown the Builtvisible website by a recruiter and was instantly impressed by what I read in the blogs, guides, and case studies. After reading more about Career Architect and how committed the business […]
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A day in the life of : A Client Services Account Manager
What first attracted you to Builtvisible? Honestly? It was how Builtvisible talked about themselves and their clients. I didn’t pick up any ego, just a group of people doing good work they knew others valued. Plus, they seemed to be working with clients that they really enjoyed working with! Sure, I’d had a handful of […]
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