Creativity Is The Real King
They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in […]
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Why Content Marketers are Right to Hate on SEOs
Do you self-identify (or have you previously self-identified) as an SEO? If so you likely won’t be too surprised to hear that you’re ‘unpopular’ in the content marketing world. In truth I’d suggest that unpopular doesn’t come close to covering Continue reading »
The Informational Content Advantage
You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf). Most websites have very little informational content on them, preferring instead to focus on driving a…
Please visit Search Engine Land for the full article.
80/20 Link Building Tactics
I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.
This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.
Using Customer Surveys to Define Your Content Marketing Efforts
We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense. Continue reading »
5 Inbound Marketing Methods that can Drive Traffic and Conversions
Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share.
Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time.
Building better Brand Signals to Improve Search Visibility
Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.
A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.
Digital Marketing Tips from 12 Marketing Professors
The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.
Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.
How to Consistently Build 40+ Contextual Links Every Month
A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).
Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.
The Easiest Way to Bait Links – Get Guest Authors
Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.
That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.
Advanced SEO Tips for Blogs – 2013 Edition
Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.
Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.