How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare.
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously … read more
Seven ways publishers have reacted to ad blockers
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them.
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing?
Five tips to achieve content marketing success
We attended Ayima’s Insights Conference in London this week, and here’s what we learned from Danny Chadburn, Head of SEO at Ayima and SEW contributor, on how to create a successful content marketing strategy.
How brands are missing out by not allowing app indexing
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.
Three ways to protect your business from ad-blockers
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising.
Tessa Wegert on the latest content marketing trends of 2016 [podcast]
ClickZ has released a new podcast series called the ClickZ Digital Marketing Podcast, featuring some of the experts who contributed to our Digital Trends 2016 report.
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing.
How Content is Changing the Digital PR Process
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Post from Jodie Harris
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can … read more
What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
Content marketing: understanding its role, value and ROI
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing.
Outreach Tactics for Effective Link Building in 2016
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.
I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.
However, the competition for web supremacy continues to get more brutal than it already is.
Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.
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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.
A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
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Scalable Link Building Process Using Influencer Marketing
Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.
That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).
Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.
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