How to write SEO-friendly alt text for your images
Alt text for images is an important piece of the SEO puzzle and a great area of opportunity for marketers. Ways to create search engine friendly alt text.
The post How to write SEO-friendly alt text for your images appeared first on Search Engine Watch.
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
The post Survey: Less than 10% of marketers to focus on Digital PR in 2019 appeared first on Search Engine Watch.
How to perfectly balance affiliate marketing and SEO
SEO and affiliate marketing can work in perfect alignment if you strategically balance your efforts. Tips to align the two aspects of your business.
The post How to perfectly balance affiliate marketing and SEO appeared first on Search Engine Watch.
Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]
The post Six ways to find your target audience appeared first on Builtvisible.
Visual content creation tools for stunning social media campaigns
Image content can increase subscription users by up to 329%. Five of the most fantastic visual content creation design tools.
The post Visual content creation tools for stunning social media campaigns appeared first on Search Engine Watch.
Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
The post Social media: How does it affect SEO? appeared first on Search Engine Watch.
Justifying your content investment with analytics
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have a clear understanding of how and where your content is adding value lies not in producing in more content, but in developing a […]
The post Justifying your content investment with analytics appeared first on Builtvisible.
10 on-page SEO essentials: Crafting the perfect piece of content
Creating compelling content in today’s day and age can be tough. Complete overview to on-page SEO essentials to provide a rich content experience.
The post 10 on-page SEO essentials: Crafting the perfect piece of content appeared first on Search Engine Watch.
How I got 80% open rate in my email outreach campaign
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there.
The post How I got 80% open rate in my email outreach campaign appeared first on Search Engine Watch.
Six ways to earn the trust of B2B audiences through content marketing
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics, big business and advertising. Do not despair. I strongly believe that if you infuse your content marketing with respect and empathy […]
The post Six ways to earn the trust of B2B audiences through content marketing appeared first on Builtvisible.
Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
The post Five proven content formats to maximize link acquisition with digital PR appeared first on Search Engine Watch.
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
The post Four visual design cues ecommerce marketers should use in 2019 appeared first on Search Engine Watch.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
The post Backlinks vs social shares: How to make your content rank for different SEO metrics appeared first on Search Engine Watch.
A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
The post A quick guide to SEO in 2019 appeared first on Search Engine Watch.
Why mobile first design is the only 2019 strategy that will work
Around 94% of people judge websites on the basis of responsive web design. Here’s why and how a mobile first design should be your priority in 2019.
The post Why mobile first design is the only 2019 strategy that will work appeared first on Search Engine Watch.
Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
The post Eight shortcuts to find long tail keywords (and how to use them) appeared first on Search Engine Watch.
How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
The post How to dominate Google News search in 2019 appeared first on Search Engine Watch.
Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
The post Conversation mapping: The new rules to win in search and content marketing appeared first on Search Engine Watch.
Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might not be the case.
The post Ten reasons your SEO campaign isn’t working appeared first on Search Engine Watch.
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
The post Lessons learned from launching 100+ content-led link building campaigns appeared first on Search Engine Watch.