How I got 80% open rate in my email outreach campaign
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there.
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Six ways to earn the trust of B2B audiences through content marketing
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics, big business and advertising. Do not despair. I strongly believe that if you infuse your content marketing with respect and empathy […]
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Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
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Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
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Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
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A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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Why mobile first design is the only 2019 strategy that will work
Around 94% of people judge websites on the basis of responsive web design. Here’s why and how a mobile first design should be your priority in 2019.
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
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How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
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Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
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Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might not be the case.
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Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
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Four tools to better structure your article for SEO and usability
Writing good content isn’t enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet each need.
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Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.
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How to gather data to craft newsworthy stories
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the fly and express them through killer copy or flawless design. The reality is that having a good grasp of numbers and an […]
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How to Integrate your SEO and Content Strategy in 2019
How can you integrate your optimization and content publishing efforts in a constantly changing SERPs environment? Read these actionable tips from Marco Megali.
Post from Marco Megali
Five growth hack ideas for SEO
Five things you can do for free to boost organic search results. Tip #4: How just one word in a title can cause a 59% increase in organic traffic.
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3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
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Understanding creative pain points: advice for in-house and agency marketers
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team to get started. What you get back is a raft of questions and concerns: the copy is too long and needs a ruthless edit; the […]
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Earning Links With Journalists, What Do You Need to Know?
Link building is tough. Gaining links from media publications through content-led outreach is proving to be more and more difficult for two main reasons.
Post from Alex Jones