SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.
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Three fundamental factors in the production of link-building content
I’ve analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
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Seven ways content creators can stop the spread of fake news
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false story will reach 1,500 people 6 times quicker than a true story. False stories were 70 percent more likely to earn a retweet than verified news. […]
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How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
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How to write SEO-friendly alt text for your images
Alt text for images is an important piece of the SEO puzzle and a great area of opportunity for marketers. Ways to create search engine friendly alt text.
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Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
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How to perfectly balance affiliate marketing and SEO
SEO and affiliate marketing can work in perfect alignment if you strategically balance your efforts. Tips to align the two aspects of your business.
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Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]
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Visual content creation tools for stunning social media campaigns
Image content can increase subscription users by up to 329%. Five of the most fantastic visual content creation design tools.
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Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
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Justifying your content investment with analytics
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have a clear understanding of how and where your content is adding value lies not in producing in more content, but in developing a […]
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10 on-page SEO essentials: Crafting the perfect piece of content
Creating compelling content in today’s day and age can be tough. Complete overview to on-page SEO essentials to provide a rich content experience.
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How I got 80% open rate in my email outreach campaign
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there.
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Six ways to earn the trust of B2B audiences through content marketing
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics, big business and advertising. Do not despair. I strongly believe that if you infuse your content marketing with respect and empathy […]
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Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
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Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
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Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
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A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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Why mobile first design is the only 2019 strategy that will work
Around 94% of people judge websites on the basis of responsive web design. Here’s why and how a mobile first design should be your priority in 2019.
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
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