Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
User Testing the SERPs: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME
Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). …
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Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition.
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience of the results – and the ads – that they serve us. But that kind of tracking might not always be welcome.
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
How to target high-income consumers with Adwords
Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household income.
How can you successfully set up an efficient business blog on a very tight budget?
Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money).
How digital marketers can take advantage of Valentine’s Day
More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!).
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry.
Nine crazy predictions for SEO in 2017
It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.
How to keep Q4 paying off in 2017
Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017.
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.
A complete list of the most hilarious searches in 2016
Seer presents our second annual list of the funniest, strangest, and all-around most interesting searches over the last year. People around the world turn to search engines to help them solve their everyday problems and questions, from relationship tro…
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?