PPC 102: Seven tips to improve your paid search campaigns
Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.
Taking Your Audiences to the Next Level
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
Post from Arianne Donoghue
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look … read more
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look … read more
PPC For Hotels: How To Counter OTAs (Online Travel Agents)
As a hotel working with OTAs it can be tricky finding the balance between that relationship and running your own PPC campaigns. Here’s how to earn back bookings in an actionable post from Tara West.
Post from Tara West
Meeker’s Report on the state of advertising and ad trends to watch out for
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks … read more
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall.
Here are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner.
The Power of A Great Agency Partner
They say a picture is worth a thousand words.
But successful marketing campaigns can be worth thousands to millions of dollars. And bad marketing campaigns…well, let’s just say companies really need to take a step back and evaluate the power and play of their intentions before broadcasting their message into the real world.…
The post The Power of A Great Agency Partner appeared first on Seer Interactive.
The Best of PPC & CRO from ADworld Experience 2017
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
Post from Gianpaolo Lorusso
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform.
What You Need to Know About Google’s New Maximize Conversions Bidding Strategy
For the last few months, Google has had an exclusive beta kept underwraps for select accounts at Seer. The beta is a new bidding strategy called Maximize Conversions.
The beta was initially only available to run as a 4-week experiment within a select number of campaigns that Google chose based on a specific set of criteria.…
The post What You Need to Know About Google’s New Maximize Conversions Bidding Strategy appeared first on Seer Interactive.
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
7 advanced Google Shopping strategies [Infographic]
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
PPC 101: Eight tips to get started
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI?
Audiences – Get Started With Paid Media!
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Post from Arianne Donoghue
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it.
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users based on demographic. Here’s how to use Google’s new demographic targeting for search ads.
Is charging by time damaging your agency? Value-based billing could be the solution.
Is billing by time damaging your agency? In this post you’ll discover the limitations of billing by time, and get advice on switching to value-based billing.
Post from Tara West
Video Content: The Future of Social Media Marketing
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and loosing the interest of their target audiences.
My recommendation? Expand yo…
How URL hijackers are disrupting banks’ PPC campaigns
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is going on, and how can banks protect themselves?