How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.
Pinterest moves into paid search: What you need to know
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?
Killer demand gen strategy, Part 1: Personas and creative development
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them.
Do you need a PPC management expert?
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We look at some of the factors to consider.
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdWords account up and running, and set for success.
How to optimize your ad campaigns for consumer behavior on Facebook and Google
Facebook and Google are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Both have influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.
Seer Joins Bing’s Elite Partner Program
Microsoft selected Seer to join their Bing Elite Partners program.
The humble hustle of our PPC team delivering hard hitting client results on Bing helped the world’s second largest search advertising provider see the true value Seer provides clients through their platform. …
The post Seer Joins Bing’s Elite Partner Program appeared first on Seer Interactive.
How to use demand generation channels to effectively expand your reach
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in.
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them?
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
10 Ways to Use PPC, SEO and Analytics Together
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?”
The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments.…
The post 10 Ways to Use PPC, SEO and Analytics Together appeared first on Seer Interactive.
Top Things You Didn’t Know You Could Do In Bing Ads
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
Post from Arianne Donoghue
How PPC Landing Pages Could Be Hurting Your Campaign
If you work in Paid Search, it’s safe to assume that you’ve heard about the importance of creating PPC landing pages for your campaigns.
Some of the top reasons might include:
- Relevancy
- Landing page content and ad copy should be relevant to each other to positively impact Quality Score.
…
The post How PPC Landing Pages Could Be Hurting Your Campaign appeared first on Seer Interactive.
Why Aren’t My AdWords Ads Running?
If you’ve ever wondered why your Adwords ads aren’t showing, find out the reasons in this handy guide from Tara West!
Post from Tara West
Lowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign?
The answer is yes, businesses most definitely should run a brand campaign. Here’s why.
Right now, as we speak, competitors are most likely bidding on your organization’s brand terms.…
The post Lowering Your Brand Bids Can Help Increase Conversion Volume appeared first on Seer Interactive.
5 remarketing strategies to prep for Q4
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep now to put yourself in a great position to capitalize on the holiday rush. Here are 5 remarketing strategies that can help do just that.
The Seer-Cathalon: What It’s Like to Intern at Seer
Ready, Set, Go!
Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way.…
The post The Seer-Cathalon: What It’s Like to Intern at Seer appeared first on Seer Interactive.
When AI Fails Advertisers: Whitelisting & Programmatic Advertising
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.…
The post When AI Fails Advertisers: Whitelisting & Programmatic Advertising appeared first on Seer Interactive.
Starting with a New PPC Client: Getting Access and Checking Settings
.jpg)
Taking on a new client account can be a daunting task, and is one that should be undertaken with meticulous attention to detail and process, as it is the foundation you will build your relationship with the client upon.
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
The post Google testing list format for AdWords enhanced sitelinks appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.