Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.
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PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she’s likely to ask you.
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Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
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Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry?
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Major Trends in Paid Search [Report]
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjort from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Post from Barry Adams
Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Amazon is proving to be a serious contender in the Google-dominated search space. Here’s how to get started optimizing for Amazon SEO.
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What You Need to Know About Google’s New Search Ad Position Metrics
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful.
Gone are the days of relying only on Average Position to get a sense of where your ad is showing up on the SERP.…
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Improve your Google Shopping Management with Supplemental Feeds
Google Shopping isn’t easy, and if you don’t have direct control over your product feeds it can be even harder. Even when you’ve set up your product feed following all of the best practices, there can still be reasons to jump in and make a quick adjustment.…
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Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
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How to Report on the True Impact of Paid Search Campaigns
As paid search practitioners, we want to make sure that we’re able to measure the full impact of our campaigns. Without robust and reliable analytics and CRM setups, this can be difficult. The good news is that Google Ads, Bing, and Google Analytics offer several options that can give you a full-funnel view of performance without needing an elaborate set of tools!…
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Amazon Advertising tips from Bai and LEGO
7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by John Denny of Cavu Venture Partners (formerly Bai) and Luis Navarrete Gomez of LEGO at the Transformation of Search Summit.
Bye bye Exact Match, hello “modified” Exact
Recently Google decided to let exact match less… exact, including in it the same search intent key-phrases. Here is what you need to know about it and how to react to this innovation.
Post from Gianpaolo Lorusso
How should PPC and SEO work together to gain visibility?
Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the common struggles and strategies for overcoming them.
How To Spice Up Your Paid Social Imagery
An element of social marketing that differentiates it from other forms of paid media is the creative element of the ads. Unlike text or product ads, social marketing relies heavily on enticing imagery in order to create engaging content for the target …
Help! My Client Wants to Run Paid Social Where Do I Start?
We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and reporting tools, so here’s a quick rundown of where you can start.…
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Why PPC and SEO need to work together
How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up for success.
What You Need to Know About the New Google Expanded Text Ad Format
Google’s UI isn’t the only thing that’s changing – Google is now expanding their text ads to include 3 headlines AND an extra description line, and we’re not mad about it.
Tell me more…
Currently, Google allows 2 headlines at 30 characters each, with 1 description line at 80 characters for an expanded text ad.…
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Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
Why AI and international paid media is a match made in hell
AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media.