The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it”. We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction.…
The post 5 Things to Check After Launching a PPC Campaign appeared first on Seer Interactive.
The Ultimate Guide to Amazon Advertising
Want to increase your sales from Amazon in 2020? Make Amazon advertising a part of your strategy!
Amazon Expands Advertising Options with New Betas
Since ads were first introduced on Amazon in 2008 with Sponsored Products, ad options have grown to inc…
Why You Should be Leveraging Google Smart Bidding
As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding.
Across the PPC division at Seer, we’re leaning into automation as much as possible. This includes testing various bid strategies in our paid accounts in an effort to reach our client’s goals and also get us back time to work on bigger picture strategy and optimizations.…
The post Why You Should be Leveraging Google Smart Bidding appeared first on Seer Interactive.
How to Use SuperMetrics in Google Sheets to Identify Bad Ad Placements
I recently wrote about uncovering a bunch of low-quality parked domains within the Google Search Partners network using Supermetrics. I’m now going to walk through how to pull your own Google Ads data. I’d love to hear how much you uncovered was being spent on these domains!…
The post How to Use SuperMetrics in Google Sheets to Identify Bad Ad Placements appeared first on Seer Interactive.
Resources to Know that Help Analyze the Market on Amazon
About our Guest Author
This is a guest post by Erin Butler, Freelance Writer & Accountant.
Erin Butler is a freelance writer who works in accounting as her day job. Though she loves numbers, she has wanted to be an author since she was 8 years old…
Of 3,785 Google Search Partner Placements Reviewed: 3,785 Were Garbage
Overview:
The State of Google Search Partners:
- Its goal is to expand where users can find your text ads outside of just Google.com Search
- It does this by displaying your text ads on non-Google SERPs, on-site search directories, or other pages related to a user’s search
- By default, you target Search Partners when launching new search campaigns in Google Ads
- You cannot see the Search Partner placements in the Google Ads interface — shout out to Microsoft Advertising for providing this data for years!
…
The post Of 3,785 Google Search Partner Placements Reviewed: 3,785 Were Garbage appeared first on Seer Interactive.
Seer Clients Saw an Avg. +24% YoY Revenue Increase Over Black Friday Weekend
Some call it “Cyber 5”; some call it “Turkey 5”. Here, we have a different name for the weekend after Thanksgiving: “Game time.” At Seer, Black Friday and Cyber Monday are like the Super Bowl for our e-commerce clients, and we take the holiday shopping season VERY seriously.…
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11 Proven PPC strategies for your ecommerce site
Greeting your customers, optimizing your products page, implementing schema, and seven more great ways that you can beef up your ecommerce PPC strategies.
The post 11 Proven PPC strategies for your ecommerce site appeared first on Search Engine Watch.
Google’s Shiny New Lead Form Extension
Google’s new Lead Form Ad Extension allow users to click on your ad and submit their details without having to visit your website. Read all about it here.
Post from Blueclaw
Our Client Saw 890 Incremental Conversions with Google Discovery Ads
Earlier this year, Google released a Beta ad format that enables us to share visual stories with potential customers, in addition to Display, Shopping, and YouTube.
What are Discovery Ads?
- Visually rich, mobile-optimized clickable image ads that use the power of user intent
- These ads are based on Google’s signals from peoples’ website visits, app downloads, videos watched, and map searches
- Targeted with audiences rather than keyword-based targeting (similar to In-Market Audiences)
- Run across the mobile YouTube home feed, Gmail social & promotions tabs, and Google Discover feed (iOS, Android Google app and mobile Google.com)
“Google is positioning Discovery Ads as an alternative to Facebook and Instagram since Discovery is a browseable, feed-based surface which gives advertisers an opportunity to extend their digital footprint to hundreds of millions of Google users globally, with a single campaign, leveraging rich user intent signals to meet a user’s expectations when they’re eager to learn more and ready to take action.
…
The post Our Client Saw 890 Incremental Conversions with Google Discovery Ads appeared first on Seer Interactive.
Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target!
If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn.…
The post Types of LinkedIn Ads & How to Use Them appeared first on Seer Interactive.
Conversions Decrease -28% with Google’s Close Variant Update
We’re now over 90 days out from Google’s close variant match type update. For those of you who might have missed this, Seer’s very own Jane Brady describes it perfectly:
“Google’s intention is to drive ‘more, relevant traffic.’ They describe the update for broad match modifier and phrase match keywords as ‘now including queries that contain words that share the same meaning as the keyword.’ TL;DR: forget misspellings, singular and plural, abbreviations, and word order in your keyword builds.…
The post Conversions Decrease -28% with Google’s Close Variant Update appeared first on Seer Interactive.
Don’t Let Google’s Conversion Bug Lead to Misguided Strategy Before Black Friday
What you’re seeing is a screenshot of Google Ads performance changes across a handful of clients between 10/31/19 – 11/9/19 and 11/11/19 – 11/20/19. The remainder of Seer clients are seeing trends pretty similar to those depicted here.
10 Days Pre / Post Bug In Google
As you can see, we’ve done it.…
The post Don’t Let Google’s Conversion Bug Lead to Misguided Strategy Before Black Friday appeared first on Seer Interactive.
Find Hidden Budget to Fund New Marketing Initiatives
Thank you to everyone who attended our webinar on finding hidden budget and funding new marketing initiatives. Kim Jones and Dan Lauder showed us how to find efficiencies in your account and make data-driven decisions…
Start with questions
Find Public Data
Join with Search Data
USE Audience Insights
Explore Scripts
Try Saving Benjamin Tool
Research Smart Bidding
Here’s the full webinar or you can check out the recap below!…
The post Find Hidden Budget to Fund New Marketing Initiatives appeared first on Seer Interactive.
What You Need to Know About Google’s New Maximize Conversions Bidding Strategy
Updated By: Forrest Schaffer
In May 2017, Google had an exclusive beta kept under wraps for select accounts at Seer. At the time, this beta was a new bidding strategy called Maximize Conversions.
What is Google Ads Maximize Conversions Bidding Strategy?
…
The post What You Need to Know About Google’s New Maximize Conversions Bidding Strategy appeared first on Seer Interactive.
10 Steps to Set Up Microsoft Advertising (Formerly Bing) Shopping Ads
Updated By: Vanessa Rodriguez
Google Shopping has been an integral part of strategy for my eCommerce clients by driving Non-Brand equity and providing opportunity for continued expansion. In fact, I have a client where Google Shopping alone accounted…
Google Ads vs. Facebook Ads: What’s the Difference?
What is Google Ads?
Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform that runs advertisements, paid for by businesses. These ads appear in the search results on google.com, or other websites through Google’s Search Partners or Display Network.…
The post Google Ads vs. Facebook Ads: What’s the Difference? appeared first on Seer Interactive.
Why Isn’t My Ad Showing Up on Google?
This is a co-authored post by Molly Nash and Grant Edrington.
We’ve all asked or have been asked this question — why isn’t my ad showing up when I search on Google? There are a lot of factors that could be impacting ad delivery and visibility, both inside and outside of your PPC account.…
The post Why Isn’t My Ad Showing Up on Google? appeared first on Seer Interactive.
We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started
The High Cost Of Unchecked Marketer Bias
Close your eyes, when I say deck plan, what words do you think of? Do you imagine a site that looks like this being the answer?
You’d be right for most people. You’d be wrong for these people:
That is pure marketer bias, plain and simple.…
The post We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started appeared first on Seer Interactive.