Find Wasted Spend in Your Amazon Ads
Are You Wasting Spend on Amazon?
Amazon Ads are a great way to increase sales for your products, however, when not managed correctly they can waste spend. You work hard for your money, don’t let Amazon waste it on keywords that are not going to turn into sales. …
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Google Ads vs AdSense: What’s the Difference?
TL;DR
Google Ads is for advertisers who want to promote their products and services on Google Search, YouTube, and other sites across the web.
AdSense is for publishers who want to earn money by placing ads on their sites.
On the surface, Google Ads and AdSense share a lot in common.…
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Know Your Data “Blindspots” for Every Google Ads Campaign Type
Our team has been hard at work doing amazing things with the data we get from our clients’ Google Ads campaigns. In just the past few months, we’ve shown you things like:
- Bringing paid search term data together with organic rankings at scale to find ways for our ALL of Seer’s clients to pivot and quickly make informed decisions for pulling back on budgets in the middle of a global pandemic.
…
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How to Use Optimization Score to Stay Ahead of Your Competition
What is Optimization Score
Optimization score, fondly referred to as ‘Optiscore’ at Seer Interactive, surfaces relevant optimization recommendations and estimates the impact of their implementation on various campaigns & account’s performance. Optimization Score runs from 0% to 100%, with 100% meaning that your account is optimized to perform at its full potential. …
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How to increase online sales in three easy steps through PPC ads
Inna Yatsyna guides you through the most common errors in contextual advertising with practical recommendations on setting up effective PPC ads.
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We Analyzed 331K Display Placements and Found 165K to Negate
With the economic downturn brought on by business shutdowns and social distancing efforts — marketing budgets are one of the first places companies are cutting in order to stay afloat.
There are plenty of opportunities to make your marketing budgets more efficient by cutting out areas of hidden wasted spend.…
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COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.
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Google Ads Guide: Taking Smart Risks on Automated Bidding
Sometimes a shove is the best way to get into the pool.
If you approach a pool by taking the ladder and dipping just a foot in, the difference in temperature between the pool and the body is going to be shocking and unpleasant.…The post Google …
Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world’s second most popular search engine, YouTube.
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Paid Search Association Online Conference 2020 on May 12-13-14
Paid Search Association Conference 2020 is intended to give all PPC professionals a free occasion of high level support and update during one of the most critical periods mankind has ever faced.
Post from Gianpaolo Lorusso
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies
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3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it)
Raise your hand if you’ve ever been on the fence about smart bidding
When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most marketers weren’t savvy enough to set bids in uneven increments.…
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Google Ads Guide: Dynamic Search Ads
The Pitfalls of Standard Keyword Coverage
According to Google, 15% of searches are brand new, every single day.
While broad match keywords cast a wide net and let us pick up some of the more unique, longer-tail, and close-variant searches, we still h…
Choose the Right Paid Search Attribution Model
What are attribution models?
In short, attribution models are used to disperse and determine the value of each interaction during the user journey up to the point of conversion.
Because we live in a digital age where it is easy for users to click from one digital experience to the next, it’s crucial we stay in front of our target audiences and measure the impact of multi-touch paths from awareness to decision.…
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Amazon Analytics: Utilizing Brand Registry Analytics For Better Business
Amazon Brand Registry Comes With Its Own Set Of Data
Amazon used to be a bit of a black box when it came to data. You could get your basic sales data, but you weren’t able to see how people were using the platform.…
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Make Your Google Smart Bidding Smarter with Kenshoo
Imagine this: You’re a marketer looking for ways to grow your business / client’s business by fully utilizing automation on your search campaigns. You’ve been using 3rd party bidding tools and strategies for a while now, but Google Smart Bidding is intriguing to you more and more.…
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COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
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Use Floodlight Goals in Google Ads with Default Conversion Goals
What are Floodlight goals?
According to Google, Floodlight is a system that Search Ads 360 and Campaign Manager use to track and report conversions across engines. A Floodlight activity, or goal, is a specific conversion that you track.
Enable Auction time bidding and reap the Floodlight benefits
Google recently announced Auction Time Bidding (ATB) for Search Ads 360 (SA360), which also requires Default Conversion Goals (DCG).…
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Optimizing for SEO Using PPC Quality Score Components
Interpreting SEO in a Familiar Language – A Guide for Paid Practitioners to Approach Organic Content Optimization
I’ve been working on a training series for our PPC team to teach them more about SEO. Recently, the phrase “think about optimizing for organic search like optimizing for Quality Score” came out of my mouth, and I saw lightbulbs in my Paid team’s eyes go off.…
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The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.
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