Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021
Google’s 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.
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Google Ads reporting issues with APIs and Ads Scripts
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.
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Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
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Google Responsive Search Ads: What you need to know
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs
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Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
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How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
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Performance Max Scales Leads Efficiently Across Several Channels At Once
What is Performance Max (PMAX)?
Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign.…
The post Performance Max Scales Leads Efficiently Across Several Channels At Once appeared first on Seer Interactive.
How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors.
But which t…
From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress.
💡 Google recently announced a pivot away from FLoC (their original solution to interest-based advertising in Chrome) — introducing “Topics” instead.…
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People of Seer: Meet Katie Myers
People of Seer with Katie Myers
Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).
💡 Katie Myers, People Lead – Paid Media, Musician and Amateur Denver Tour Guide
Q&A with Katie:
Where do you live?
…
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We Tested Display Expansion for Search & Here’s What We Found
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.…
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We Tested Pure Broad Match Keywords & Here’s What We Found
This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins.
As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.…
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What Is a Causal Impact Analysis and Why Should You Care?
Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read.
Most of us have probably been there – you launch a new test and the next day a news story about the brand comes out, the fed changes interest rates, or Outkast drops a reunion album.…
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Data-Driven Attribution to Become the Default in Google Ads
Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions.
As the industry continues to evolve, Google understands the need to more accurately understand how each mark…
Three Breakout Themes from MozCon 2021
Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.
1) Communicating & Presenting Value to Non SEOs
Relevant Sessions:
- Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
- Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
- Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli
Main Points:
- How to speak with Devs
- How to speak with CEOs
- How to use more than just tables + excel (like pie charts, tables, etc)
Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.…
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Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO
The post Now is the best time to stitch your search marketing loopholes before 2022 appeared first on Search Engine Watch.
Boost Your PPC Conversion Rate with Smart Landing Page Segmentation
About The Author
Co-Founder | SuperSonic
Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this visitor into money.…
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Conversion Tracking in a World Without Cookies
This post was written by: Sara Vicioso and Emma Welcher.
Balancing Measurement Needs While Respecting User Privacy
Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more.…
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Google Ads Guide: Creating, Managing & Leveraging Audiences
Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. …
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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