Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
Meta launches AI-powered ad creativity tools
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
What is ad hijacking and how do you protect your brand from it? by Adthena
In this guide, you’ll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
DOJ hammers Google over search ad price manipulation
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Google’s huge search market share loss wasn’t real: Data revised
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
How to overcome the top 3 objections to YouTube video ads
Don’t let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
Did Google really lose search market share to Microsoft Bing in April?
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
The future of search is social by Edna Chavira
Learn how a strategic approach to social media can help brands drive significant bottom-line results
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Google Ads will pause low-activity keywords starting in June
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.