On Google’s related entities patent: Write awesome posts!
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this […]
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Caroline’s Corner: Finding inspiration for your next blog post
After (re)defining the niche of my blog and creating a proper site structure with the needed categories, I felt as if I had reinvented my blog. I decided I wanted to publish at least three articles each week. This meant I would have to write 156 blog posts a year. That number sounds extremely daunting, […]
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How to use Yoast SEO to write an awesome meta description
You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? How do you write an awesome meta description? […]
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Ask Yoast: Comment systems and SEO
Allowing people to comment on your content is a great way to increase engagement and get in touch with your audience. So, it pays off to choose a good comment system that works for you. Besides the standard WordPress comment system, there are several other systems out there you can implement on your website so […]
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Caroline’s Corner: How to find a niche for your blog
As I wrote in my previous post, I blog about life as a mother. Did you notice that I never mentioned that it is ‘a blog about motherhood’ or ‘a mom blog’? It’s not that I don’t know the existence of these words in the English language: they simply don’t describe my blog. In this […]
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Ask Yoast: Publish date on updated articles
Keeping your articles up to date is always a good idea, as it shows to your readers that your site offers current and relevant information. Furthermore, search engines will pick up on changes to your articles, and consider your site alive and up to date. That’s never a bad thing, right? It’s especially important that […]
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SEO basics: What is a keyword?
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is […]
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Caroline’s Corner: Why should a blogger focus on SEO?
Here at Yoast, we’re very good at SEO. We’re also very good at telling you why you should focus on SEO: because you want to get the most out of your site. But what if you’re a blogger writing about things you love without the intention of making money? You want to entertain people with […]
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Yoast SEO: don’t just set it and forget it!
Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you […]
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Ask Yoast: Using your keyword in the alt text box
At Yoast, we firmly believe that websites should be usable by everyone, including people with a visual impairment. The alt textbox plays an important part in this, as it clarifies the content of an image. Visitors of your site that use a screen reader can listen to the alt text read aloud, to better understand […]
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SEO basics: What is thin content?
At Yoast, we like to say ‘Content is king’. By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google […]
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SEO tasks: Creation and prioritization
It can be daunting to start in search engine optimization, I can imagine. There’s so much to do, ranging from the more technical SEO tasks to more general SEO tasks and content optimization. I can create a list for your website, or for your online shop, but you might find it hard to decide where to […]
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Benchmarking SEO: competitive analysis
Just recently, a friend of mine asked me to have a quick peek at his website, as he felt some of his keywords didn’t perform as well as before. Some other websites outranked him in Google, and he wondered why. In such a case, it often pays to do a quick competitive analysis. In most […]
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How to add focus to your text with Yoast SEO Insights
Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide […]
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Ask Yoast: How to avoid competing with your own pages
If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up […]
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Do outbound links matter for SEO?
In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and […]
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How to measure the success of your content SEO strategy?
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established […]
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Ask Yoast case study: Appealing content for a real estate site
In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his […]
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New online SEO training: Multilingual SEO
Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but […]
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What’s the difference between an H1 heading and the SEO title?
Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading […]
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