YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Please visit Search Engine Land for the full article.
Google Tests Bulleted Descriptions In Search Ads
Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.
Google Ads API Version 10 Now Available
Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaig…
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you’ll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
Please visit Search Engine Land for the full article.
Google Ads API v10 is now available
Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.
Please visit Search Engine Land for the full article.
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Please visit Search Engine Land for the full article.
Google: Links With UTM Parameters Are Not By Default Paid Links
John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with UTM parameters are just links.” “They’re definitely not considered paid links,” he added.
Google Chrome Journeys Rolling Out
Back in October 2021 we reported that Google was testing in Chrome something called Journeys. Journeys will cluster all the pages you’ve visited related to your previous browsing history so you can easily view them without having to sift through your …
Google tests bulleted lists in ads
Screenshots of the test show up to three bullet points beneath the headline.
Please visit Search Engine Land for the full article.
Google gives more visibility to local news publishers
Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.
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Expect more messages in Google Search Console
Google said it finished the migration of all the messages into the new Search Console interface.
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Survey Says: The Pandemic Brought An Increase In Demand For SEO
Joe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought an increased demand in SEO.
Google Local Pack With Double Ad Placement Bug?
We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit spot twice in the local pack. Like this is some bug where Google decided to not show tw…
Bing News PubHub Moved To Bing Webmaster Tools
Microsoft Bing has moved the Bing News PubHub to within Bing Webmaster Tools. Bing News PubHub is a way for publishers to submit their site for approval in Bing News and also check on the status of their approval. It is no longer available at pubhub…
Microsoft Advertising launches Cruise Ads
Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.
Please visit Search Engine Land for the full article.
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do.
Please visit Search Engine Land for the full article.
Google: CTAs Above The Fold Is Not Bad For Google Search Or SEO
There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply not true and John Mueller of Google said so on Reddit saying “Google search doesn’t say anyth…
Google Ads Tests Global Site Tag With Automatic User Data Collection
Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data. Dario Zannoni spotted this and wrote on Twitter “Global Site Tag can now automatically collect the information that the user submits…
Microsoft Bing Expands Car & Automobile Search
Microsoft Bing, in this crazy car market, has expanded its search features to help you buy a car. Bing also lets you filter the results in numerous ways and a lot of this is powered off of the MSN Autos Marketplace.
Google: Code To Text Ratio Is Not & Has Never Been An SEO Factor
Google’s John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO factor and Gary Illyes said “it doesn’t matter.” This is not new, Google has said this numerous tim…