Google: Web Stories Performance Not Indicative Of Overall Site Performance In Search
Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search. He also added a side not that in general, Web Stories are hard to optimize…
Google: Standard Shopping Campaigns Will Continue To Be Supported
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard Shopping campaigns will be g…
Vlog #160: Brian Wallace On Promoting Infographics & What SEOs Are Missing
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two…
Daily Search Forum Recap: February 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said again…
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Please visit Search Engine Land for the full article.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
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4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.
Please visit Search Engine Land for the full article.
Bing Tests Various Favicons In Title Tags
Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the search results pages. It is unusual and I am not sure why Bing is testing it, but …
Google Business Profiles Follow & Welcome Offer Going Away
Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also dropping the welcome offer feature. There is no date on when this is happen…
Questions and Answers In The Google Maps Interface
The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google Maps interface.
Google: Adding Individual Pages Does Not Impact How We Crawl Your Site
Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of pages – not individual pages here or there.
Video On How BERT Helps With Google Search – It’s The Little Words
Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019. That being said, the short video basically says it is about Google understanding the lit…
Search News Buzz Video Recap: Google Algorithm Update Brewing, Google Ads Disapprovals, Google Reporting Glitches & More
This week, we reported about a possible Google search ranking algorithm update brewing, after weeks of calmness. Google Ads may be mass disapproving ads…
LinkedIn’s Service Pages for freelancers adds features to showcase credibility
Service Page owners can now show the organization they work for and include media from their portfolio.
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Google testing questions and answers in the Google Maps interface
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.
Please visit Search Engine Land for the full article.
Not New: 15% Of Search Queries On Google Are Still New
Here is a not new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying “Fun fact: 15% of all Google searches have never been searched before.”
Google Quickly Processing Discover & Google News Manual Actions
A couple of weeks ago we reported that Google was sending out its first batch of manual actions (Google penalties) to news publications for Google News and Google Discover policy violations. Well, I am happy to report that Google is processing and even…
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Please visit Search Engine Land for the full article.
Google dropping follow and welcome offers in local listings
Soon, you won’t be able to follow local businesses in Google anymore.
Please visit Search Engine Land for the full article.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Please visit Search Engine Land for the full article.