Survey: Most SEOs Opt To Canonicals To Manage Faceted Navigation
Joe Hall posted a poll on Twitter asking what do SEOs use most to manage faceted navigation. The vast majority of SEOs responded that they use “proper canonicals tags.” Others responded they use robots.txt and then some said meta robots tag. But mos…
Google Performance Max campaigns: What marketers should know
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
Please visit Search Engine Land for the full article.
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
Please visit Search Engine Land for the full article.
Google Favicon Crawler Now Uses Googlebot & Googlebot-Image Token
Google has updated its Google crawler help documentation to specific that the Google Favicon crawler now respects the Googlebot and Googlebot-Image robots rules. Previously, it seemed to just respect its own Google Favicon rules but that was changed o…
Google: The Google URL Parameters Tool Is Scary
Google’s John Mueller said (again) that the Google URL Parameters tool is scary. He said this on Reddit, and then suggested the person try to use noindex or robots.txt methods as an alternative because the Google Search Console reports will show you is…
Google Search Find Place Through Photos
A few years ago, Google began to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.” I am not sure if this is in addition to the old version or if this is just renaming t…
Vlog #163: David Melamed About The Earlier Days Of Search Marketing & The Immense Sharing In The Industry
David Melamed, who I’ve known for about 15 years or so, has been in the space for about that long or even longer. David Melamed is now a search marketing consultant for many companies. You can learn more about him on his website at davidmelamed.com. Da…
8 SEO costs that impact your ROI
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.
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Google: Vehicle Ads Now Available To All US Advertisers
Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping fo…
Google Shows Buddhist Calendar Year For News Stories
Here is a screenshot of Google News on mobile showing a date that is not the Gregorian date but rather the Buddhist calendar date and year. I assume this is being pulled from some sort of setting override on the phone or in Google Search settings.
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Google Search Ads: No Products Found
Here is a weird Google issue where Google is showing a Google Ad slot in the search results that ends up leading to an error that reads “no products found.” It shows a person looking under a curtain for something, which is weird.
Google’s Danielle Marshak On How Google Understands Videos
In the latests Search Off the Record, Gary Illyes and Lizzi Sassman from the Google Search Central team had Danielle Marshak, a Google Search Product Manager for Videos, as a guest on the podcast. Danielle Marshak, who created a couple new SEO video he…
Google Tests Things To Know In Search Results More Often
Google seems to be testing displaying the Things To Know section in the Google search results more often. We first heard about Things To Know back in September at the Search On Google event and then a few weeks later we saw it being tested in the mobi…
Search News Buzz Video Recap: Google Search Turbulence, SafeSearch Classification Is Faster, Plus More SEO & PPC Topics
On March 4th we had more Google search turbulence, a possible Google search ranking update around then. Google’s John Mueller said they sped up the SafeSearch filter classification process. The translated indexing issue we spoke about last week was f…
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Please visit Search Engine Land for the full article.
Daily Search Forum Recap: March 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Stop taking short cuts, John Mueller of Google gives a harsh lesson to one such SEO looking to do just th…
Russia-based advertisers can no longer reach global audiences on Google properties and networks
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
Please visit Search Engine Land for the full article.
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Please visit Search Engine Land for the full article.
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Please visit Search Engine Land for the full article.
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now.
Please visit Search Engine Land for the full article.