Google AdSense Anchor Ads On AMP Sites With Auto Ads
Google AdSense announced that those with AMP sites that have Auto ads with AdSense will now support anchor ads. From April 11, 2022, if you’re using Auto ads for AMP, anchor ads will start to appear on your sites.
New Google Trusted Store Badge Based On Shopping Experience Scorecard
Google has launched a new Trusted Store badge for merchants who have an excellent Google Shopping experience scorecard score. Google also launched a new set of Google Merchant Center insights reports.
Google Structured Data Error Reporting Gets More Descriptive Names & Context
Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google Search Console URL inspection tool and Rich Results …
Google: It’s Best To Have Google Discover New Sites With External Links Over URL Submission
Google’s John Mueller said there is nothing wrong with using the Google Search Console URL inspection tool to request indexing but the better route is to have Google discover those new URLs on that new site through external links. Google said it is si…
For Google Updates, The Product Reviews Update III Is Not That Huge – So Far
So far, I will say that the Google Products Reviews update version 3, the March 2022 version, is not that huge. That is, not that huge compared to the previous product review updates or core updates. Some would say this update is a mild update, again, …
15 content strategy myths debunked
Content may still be king, but you need the right approach, strategy and talent. Let’s clear up some common myths about content strategy.
Please visit Search Engine Land for the full article.
Daily Search Forum Recap: March 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had a local search update last week that seemed to have reversed the previous December…
How to write compelling ad copy in a Smart Bidding landscape
Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.
Please visit Search Engine Land for the full artic…
Vlog #165: David Melamed On Review Gating, Misinformation, Trust Decay & Personalization In Marketing
In part one of my interview with David Melamed, we spoke about his background and the beauty of the search marketing industry. David Melamed and I in part two then spoke about the long term viability and success of search spam, antitrust issues and mor…
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
Please visit Search Engine Land for the full article.
Join us online THIS WEEK for 50+ free martech sessions
Don’t miss your opportunity to attend MarTech, online, March 29-30!
Please visit Search Engine Land for the full article.
Google Search Console To Kill URL Parameter Tool On April 26th
Google has announced this morning that on April 26, 2022 it will be killing off the URL parameter tool under the legacy Google Search Console. This is a bit of a surprise being that Google did say it was planning on vastly improving it but some Google…
Google Search Results Rolls Out Much More Visual Design In Grid Formats & More
On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I’ve been experimenting with a number of queries and for some of those queries, saying the results …
Google Visual Stories Showing On Page One For Competitive Keywords
Brodie Clark reported that Google is now showing web stories / visual stories on the first page of the mobile results even for competitive keyword phrases. I can confirm that do see these coming up for me in New York as well.
Google Local Search Update On March 23rd ‘Corrects’ Vicinity Update
On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update. Well, Joy Hawkins posted in the Local Search Forums that this update seems to have been a “correct” of t…
Google Tests News Search Results Snippets Without Borders
Google is always testing, always, and here is another test where Google is testing snippets in the Google News search results without borders.
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
Please visit Search Engine Land for the full article.
Google Trusted Store badge for merchants with excellent shipping and returns services
Plus, Google releases new Google Merchant Center Insights reports.
Please visit Search Engine Land for the full article.
Google Search Console structured data error reporting gains more contextual information
This won’t result in more errors, just more descriptive errors to help you debug issues.
Please visit Search Engine Land for the full article.
Google’s URL Parameters tool is going away
Google said this is because the tool has “low value.”
Please visit Search Engine Land for the full article.