Daily Search Forum Recap: March 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had a local search update last week that seemed to have reversed the previous December…
How to write compelling ad copy in a Smart Bidding landscape
Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.
Please visit Search Engine Land for the full artic…
Vlog #165: David Melamed On Review Gating, Misinformation, Trust Decay & Personalization In Marketing
In part one of my interview with David Melamed, we spoke about his background and the beauty of the search marketing industry. David Melamed and I in part two then spoke about the long term viability and success of search spam, antitrust issues and mor…
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
Please visit Search Engine Land for the full article.
Join us online THIS WEEK for 50+ free martech sessions
Don’t miss your opportunity to attend MarTech, online, March 29-30!
Please visit Search Engine Land for the full article.
Google Search Console To Kill URL Parameter Tool On April 26th
Google has announced this morning that on April 26, 2022 it will be killing off the URL parameter tool under the legacy Google Search Console. This is a bit of a surprise being that Google did say it was planning on vastly improving it but some Google…
Google Search Results Rolls Out Much More Visual Design In Grid Formats & More
On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I’ve been experimenting with a number of queries and for some of those queries, saying the results …
Google Visual Stories Showing On Page One For Competitive Keywords
Brodie Clark reported that Google is now showing web stories / visual stories on the first page of the mobile results even for competitive keyword phrases. I can confirm that do see these coming up for me in New York as well.
Google Local Search Update On March 23rd ‘Corrects’ Vicinity Update
On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update. Well, Joy Hawkins posted in the Local Search Forums that this update seems to have been a “correct” of t…
Google Tests News Search Results Snippets Without Borders
Google is always testing, always, and here is another test where Google is testing snippets in the Google News search results without borders.
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
Please visit Search Engine Land for the full article.
Google Trusted Store badge for merchants with excellent shipping and returns services
Plus, Google releases new Google Merchant Center Insights reports.
Please visit Search Engine Land for the full article.
Google Search Console structured data error reporting gains more contextual information
This won’t result in more errors, just more descriptive errors to help you debug issues.
Please visit Search Engine Land for the full article.
Google’s URL Parameters tool is going away
Google said this is because the tool has “low value.”
Please visit Search Engine Land for the full article.
Website migration checklist: 10 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Please visit Search Engine Land for the full article.
Adding context to structured data issues in Search Console
To help you identify structured data issues more effectively, Search Console is adding more context to its error reporting. In this post
we explain how this change may affect you.
Adding context to structured data issues in Search Console
To help you identify structured data issues more effectively, Search Console is adding more context to its error reporting. In this post
we explain how this change may affect you.
Spring cleaning: the URL Parameters tool
We’re deprecating the URL Parameters tool in Search Console in 1 month. There’s
no action required from the current users of the tool.
Spring cleaning: the URL Parameters tool
We’re deprecating the URL Parameters tool in Search Console in 1 month. There’s
no action required from the current users of the tool.
Daily Search Forum Recap: March 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Maps released a bunch of data on its efforts to combat spam, fraud and abuse on its platform…
…