Google’s John Mueller Gives Advice On Increasing Your DA – No Joke
Google’s John Mueller posted a response on Reddit with his advice on how to improve your site’s DA, domain authority. He said he was “torn” with his response since DA is not a Google metric, is not used my Google and has no impact on your rankings. B…
Google Product Reviews Volatility, Local Search Ranking Update, New Search Features, MUM & BERT Expands and Search Console News
We are finally seeing ranking volatility in the search results related to the product reviews update after not seeing much early on. Google also released a local search ranking update that supposedly corrected the Vicinity update from December…
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Toxic links and disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
Please visit Search Engine Land for the full article.
Toxic links & disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
Please visit Search Engine Land for the full article.
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds.
Please visit Search Engine Land for the full article.
Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content
Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are using MUM for better detection of queries around personal crisis. And Google also …
Google Audio Knowledge Panel To Listen In Your Language
Last month we spotted Google testing an audio based listen and translate feature for the local panel. It seems Google is now trying this out for standard knowledge panels. These will play an audio clip of the knowledge panel text in English or your lo…
New: Google Data Studio Supports Discover & Google News Traffic From Search Console
Google announced that now the Search Console connector for Google Data Studio can now bring in traffic data for Google Discover and Google News. This means you can do more mashing up of your data, directly in Google Data Studio specifically with those…
Google: Nofollow Is Not A Dampening Factor
Google’s John Mueller said on Twitter that the “nofollow is not a dampening factor.” Meaning, when you put a nofollow attribute on a link, it does not dampen the value of the link, it totally does not give any credit or value to that link at all.
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Now Seeing Volatility For The Google Product Reviews Update (v. March 2022)
Earlier this week I reported that we were not seeing huge changes yet for the March 2022 Google Products Reviews update. Well, it seems like some of the tools and a number of SEOs are now noticing larger changes specific to sites that would match the …
Google Search Highly Cited Stories & Come Back Later For Evolving Results
Google is rolling out to features to give searchers more ammunition when looking at the search results on news related topics or evolving topics. One is a highly cited label for top stories and the other is more information about search results that a…
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Please visit Search Engine Land for the full article.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Please visit Search Engine Land for the full article.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Please visit Search Engine Land for the full article.
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Please visit Search Engine Land for the full article.
Microsoft took down 3 billion ads in 2021
Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review.
Please visit Search Engine Land for the full article.
Google Continues Expandable Tab Search Result Snippets Test
Back in August 2021, Google began testing this expandable tab search result snippet. Then the test seemed to have expanded in November 2021. Last week, I had countless folks ask me about this again, but I am not yet able to see it myself – but clearly …
Google: Keep Old Redirected URLs In Sitemaps Files Temporarily
Google’s John Mueller said again on Twitter that you should only keep old URLs that have been redirected elsewhere in your XML sitemap file temporarily and not long term. John has said this a few times before – but now John is saying keep them there f…
Bing Round Category Icons To Explore More Images
Microsoft Bing is testing (or maybe rolling out) new explore icons for images that show up in the web results. There are these round circle category icons that let you refine your search for the query, to show more images that match the refined query.
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Bing Interactive Wikipedia Box In Search Results
Microsoft Bing seems to be testing a new search feature that embeds snippets of content from Wikipedia in this large Wikipedia box in the search results. It basically brings in portions of content from Wikipedia broken down by the Wikipedia’s page con…