Import Your Universal Analytics Goals Into Google Analytics 4
Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analy…
Google Screened Local Results At This Business Carousel
Google Screened local listings are through Local Service Ads that a third party conducts background and license checks for those listed in that section. It is mostly for realtors, lawyers, financial planners and chid car providers. Google has a sectio…
Vlog #168: Larry Brauner On Growth Marketing, Reputation Management, Reviews, Ads & More
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together…
Google: Don’t Change URLs and Change Them Back For SEO Testing
Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommende…
Bing Search Video Previews Expand To Show Related Videos
I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that video preview, it will expand to show you a larger preview. If you hold your mouse cursor over th…
3 powerful micro-conversion strategies for paid social
Micro-conversions have the potential to decrease costs and improve conversion rates.
Please visit Search Engine Land for the full article.
5 ways to level-up lazy listicles
Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.
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Google: Discover Traffic Not Impacted By Expanding Your Navigation Menu
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover tra…
Google Search Ranking Algorithm Update April 13th & 14th (Unconfirmed)
There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the…
Search News Buzz Video Recap: Google Product Reviews Update Fully Live, Google Highly Cited Label & Trusted Store Badge, Google Ads Manager Dashboard & More Search News
We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content …
Google rolling out conversion migration tool for Google Analytics 4
You can use this tool to import your Universal Analytics 3 goals into GA4.
Please visit Search Engine Land for the full article.
Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecy…
New Way To Create Custom Columns In Google Ads
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”
Google Tests People Also Ask Play (Listen To) Speaker Icons
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.
Google Ads custom columns get major upgrades
New upgrades give advertisers much more control of what they can see in the main Google Ads web interface.
Please visit Search Engine Land for the full article.
Google MUM update: What can SEOs expect in the future?
Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
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Google Analytics confirms another reporting delay today
After numerous issues with Google Analytics, Google has confirmed another issue with reporting.
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Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Please visit Search Engine Land for the full article.
Google On Writing You Tested A Product With The Product Reviews Update
One of the newish lines from the March 2022 Google Product Reviews update announcement is where Google said “including original images from tests you performed with the product can be good ways to do this” But writing that you tested a product in your…
Bing People Also Ask With Refinement Bubbles
Microsoft Bing is showing refinement selectors in the people also ask section of its search results. You can use those refinement bubbles to filter the people also ask results even more.