Google Search launching Signed Exchanges for desktop users
This change impacts sites that utilities dynamic serving with the vary user-agent header.
Please visit Search Engine Land for the full article.
5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies.
Please visit Search Engine Land for the full article.
Daily Search Forum Recap: April 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has introduced a new term, Google SpamBrain…
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Please visit Search Engine Land for the full article.
Google’s 2021 Web Spam Report: Hello Google SpamBrain
Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name – SpamBrain. SpamBrain is a new name but the technology, the AI, is from 2018, so SpamBrai…
Google Search Displays Larger Images Again On Desktop Results
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop search results.
SEOs Want Featured Snippet & Indexing Coverage API In Google Search Console
A recent poll on Twitter by Brodie Clark shows that SEOs really do want both a featured snippets filter in the performance reports in Google Search Console and also an index coverage API. The poll also has a number of other requests but those are by f…
Google Video Search YouTube Channel Label/Icon
I am not sure if this is new because when I search for videos, I use YouTube directly. But in Google Video search, Google will label YouTube channel landing pages with a play button and without a timestamp because the link takes you to the channel and…
Google Search Scroll To Text For Sitelinks Live In US Search Results
Back in November 2021 Google began testing Sitelinks that support the scroll to text feature. Well, it seems like this is fully live in the US desktop search results, as Brodie Clark said on Twitter.
Search News Buzz Video Recap: Google Search Volatility, Google SpamBrain & Spam Report, Google Search Tests & Analytics Bugs
Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover. That being said, it was a busy week with a lot of Google search ranking volatility this week…
4 technical SEO tasks that are critical to organic success
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Please visit Search Engine Land for the full article.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
Please visit Search Engine Land for the full article.
Programming Note: Offline For Passover
This is a programming note that I will be completely offline for the last two days of Passover…
Ahrefs has raised $1.5 million for Ukraine
Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians.
Please visit Search Engine Land for the full article.
Google On CSS .Class Selector
Google’s John Mueller was asked if Google “looks at “CSS .Class” to comprehend the structure of a page; or a section of content that clarifies its SERP Features.” John responded on Twitter saying “not that I’m aware of.”
Google Search Can Write Its Own Knowledge Panels
Google Search knowledge panels sometimes show that it was written by Google itself. I guess Google uses AI or machine learning to write these knowledge panels. There are many examples of Google citing itself for some knowledge panels.
Beware: Google Business Profile Messaging Spam & Scam Attempts
There are scam and spam attempts being conducted through the Google Business Profile messaging platform. This is a tactic of someone looking to hire you for a service but they ask if you take credit card or other online payments. The trick is, they th…
Google Analytics Real Time Reporting Bugs With Universal Analytics Won’t Be Fully Fixed
As you know, we’ve been reporting on the real time Google Analytics bug with Universal Analytics for a few weeks now. Well, sad news for you all, Google is not going to fully resolve the issue impacting real time analytics with Universal Analytics.
…
Larger Google Search Ranking Algorithm Update On April 20th & 21st
Google again seemed to have pushed out another Google search ranking algorithm update on April 20th. It might be a continuation from the April 18th update, just now rolling out more, or it might be its own thing. Google has not confirmed an update is o…
Google SpamBrain: AI-based spam prevention system launched in 2018
Google said it identified about six-times more spam in 2021 than in 2020.
Please visit Search Engine Land for the full article.