Vlog #171: Lior Krolewicz On Being In The Special Ops & How Paid Search Has Changed
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX Israel event back in the day. We spoke about his history in the space…
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land.
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Replacing Your Blog With An App Landing Page Will Impact Your Google Rankings
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog …
Google Search Tests Lighter Purple Color For Clicked On Search Results
Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers.
Google Asked If You Should Avoid Naming Your Company Or Product 404?
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he should avoid naming his new product or service with …
Google Search Console Caches Inspection Tool Live Test URLs For 90 Days
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test button. Jamie Indigo asked on Twitter how long does that URL for the live test cache. Daniel Waisberg o…
Old BingBot User-Agent To Stop Being Used In Fall 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a user-agent that is more representative of its evergreen BingBot rendering engi…
Search News Buzz Video Recap: AI Lawyers Demanding Links, Google Not Stealing Content, Old Bingbot, Google URL Parameter Tool & AdWords API Gone & More
This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…
How to optimize account structure in an era of automation
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.
Please visit Search Engine Land for the full article.
Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
Please visit Search Engine Land for the full article.
LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
Please visit Search Engine Land for the full article.
Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
Please visit Search Engine Land for the full article.
Google Search Console Performance Report Average Position Metric Goes Missing (It’s Now Fixed)
Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google’s Daniel Waisberg is looking into the issue. Do not panic, I really think this wi…
2022 Google Merchant Center Product Data Specification Updates
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go into place on June 26, 2022.
You Can Now Remove Personally Identifiable Information (PII) From Google Search
Google is now letting you make a request to remove personally identifiable information (PII) from Google Search. This includes information such as phone number, email address, or physical address, login credentials and more found in Google Search.
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Google: No We Are Not Stealing Your Content & Citing Google As The Author
The other day Gianluca Fiorelli posted on Twitter that he felt Google was taking content from third party sites and placing that content on in the Google Search knowledge panels but sourcing itself, Google, as the author of that content and not the sit…
Google Reduces Visibility Of Business Edits With Color Changes To Updates
Google has recently changed how it shows what edits or updates were made to a Google Business Profile listing in Google Search and Google Maps. Prior, Google four different types of colored label notifications for edits, now it only has two. It now o…
Google Ads API Version 10.1 Now Released
Google has released version 10.1 of the Google Ads API, which is an update from the major release of version 10 from early February 2022. The big additions in v10.1 include the addition of discover campaigns, campaign groups, local service campaigns an…
Google lets users limit three more types of ads on YouTube, GDN
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.
Please visit Search Engine Land for the full article.
Baseline analysis for your SEO strategy
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.
Please visit Search Engine Land for the full article.