Microsoft Advertising Revamps Certification Program & Learning Lab
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated our offerings to make them both more valua…
Google Search Tests Continuous / Infinite Scroll On Desktop Results Again
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.
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Google Ads Rolls Out Updated Create Ad User Interface
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features – but the look is slightly different.
Bing SEO: Subscription-Based & Paywall Content
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program – Microsoft Bing does not.
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
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Google Responsive Search Ads: What you need to know
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs
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Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
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Daily Search Forum Recap: May 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google may have done another search algorithm update around May 1st…
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
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Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
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Google offers limited free training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
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How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
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Google Search Dictionary Has A Tip For Similar-Sounding Words
Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on some terms that communicate “similar-sounding words” to the word you searched…
Google: You Can Use Hashtags In Meta Descriptions (#shouldyou?)
Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta descriptions?
Google SEO Office Hours Change: John Mueller Won’t Record Answer To Live Questions
Google’s John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record and post the video of questions submitted ahead of time, live questions will not be …
Google Discover Long Tap To Preview Stories For iOS Chrome
Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched “long tap to preview” functionality in Discover in Chrome on iOS. Long tap the story & you see a preview of the article, you can open in a new tab, incognito, or add to your reading list.”
Possible Google Search Algorithm Update May 1st With Rumbles All Week
For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most…
Vlog #171: Lior Krolewicz On Being In The Special Ops & How Paid Search Has Changed
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX Israel event back in the day. We spoke about his history in the space…
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
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Replacing Your Blog With An App Landing Page Will Impact Your Google Rankings
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog …