Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says
A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study said, “it does not improve rankings.”
Google Tests Fall Decorations In Search Results
Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.
Google Showing On Time Delivery & Order Accuracy Estimates In Search Ads
Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center has been offering e-commerce sites to pass along that data to…
This Scraper Site Got Hit Hard By The Google Spam Update
Mark Williams-Cook shared an example of a test site he was toying with that got hit super hard by the October 2022 Google spam update. He said the site was “scraped content mixed together answering PAAs (People Also Ask).”
Google Search Console Geographic Target Setting Still Visibile But Doesn’t Work
On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months ago.
Search News Buzz Video Recap: Google Spam Update Hits Hard, Query Data Analytics Bug Fixed, Google Ads API, PMax Updates & Earnings Reports
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3…
Google: Human Written Content Doesn’t Necessarily Make The Content Useful Or Helpful
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won’t guarantee the content ranks well in Google Search.
Old Google Page Speed Algorithms Are No Longer Used
Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
Google Ads Performance Max Adds Performance Planner, Scheduled Asset Groups & More
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.
Google Analytics 4 Adds New Reporting & Features
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the S…
Google: You’d Be Lucky To End Up In The Same Place After Changing URLs
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google’s John Mueller not only doubled-down on that …
New Google Business Profile Web Search Menu Now Rolling Out
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to quickly edit their business …
Google Local Pack In Web Search Showing Up Less Often?
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is from Mozcast which says it use to show for around 40% of queries but now it i…
Google Fixes Favicon Display Bug In Google Search
Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now fixed that bug and favicons, when done per Google’s specifications, will show up in Google Searc…
Google Ads API Version 12.0 Now Available
Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is a major update.
Fixed: Query Data Returns To Google Search Console Queries Report In Google Analytics
Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after October 1st. Well, it is fixed and Google backfilled the data.
Daily Search Forum Recap: October 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A new zero click Google study puts it only at 25%…
New Zero Click Google Study Puts Zero Clicks At 25%, Not 65%
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on desktop and 17% on mobile searches. No matter how you look at it, it is wel…
Google Ads Revenue Up Only 4.2% & Microsoft Bing Ads Revenues Up 16%
Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google’s ad revenue was up only 4.2%, while Microsoft’s search ad revenue, mostly from Bing, se…
Google Shopping Ads Overlay Carousel Testing Top & Bottom
Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are GIFs showing how the overlay either pins itself to the top or pins itself to the bottom.