December 2022 Google Helpful Content Update Taking Longer, Said Google
Google’s Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.
New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads
Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or sus…
Google PSA: Sitemaps Are Hints, Not Orders
Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.
Google Business Profile Web Search Interface Gains Add Map To Your Website
Google’s new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to “add a map to your website.” It says that adding a map to your website will “help customers find …
Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.
Google’s John Mueller again said word count is not a thing with SEO or Google Search. He said on Mastodon, “In general, when Google thinks of “thin content” in terms of #SEO, it’s not about the number of words, it’s more about the value that it adds to…
Google Top Products Added To Business Profiles Performance Reports
Google seems to be rolling out a new “top products” report to the performance reports within Google Business Profiles. As you know, businesses can add products in numerous ways to their Google Business Profile local listing, and here is a new report to…
Google Search In Video
Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn’t a huge stretch from key moments but it is neat to see you being able to search the words spoken in a video.
Google Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages
Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don’t have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google retired Web Light.
Study: Upvoting Reviews Keeps The Reviews On Google Local Longer
Here is another study from Joy Hawkins and friends. This study says that upvoting reviews tend to keep the reviews on the local listings up for a longer period of time.
Google’s New Local Pack Full Design Now Live?
A couple of months ago, I reported Google testing a new design for the local pack, which is a fuller design. Well, Shay Harel from RankRanger says this new design is fully live.
Vlog #202: Jessica Budde From Furry Fun Facts To Brewing Digital Marketing
Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast…
Google: No Core Update During Remainder Of The Year
Google’s John Mueller said that Google has no plans to release another core update in 2022. This was in response to a number of SEOs worrying that Google might release one by year’s end. John said on Twitter, “just to be clear, there’s no core update …
Google December 2022 Link Spam Update’s Impact
Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems, at least based on the chatter and tracking tools I follow, this link spam update has some teeth. I am seeing a nice number of real reports of sit…
Google Learning Video Structured Data Text Field Now Recommended But Not Required
Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.
Google Search Knowledge Panel With Grey Links
Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing small and large user interface changes in Google Search, so this test should…
Google Merchant Center Policy For Google Ads Linked Account Suspension
Google posted an updated policy update in the Google Merchant Center section for a new “linked account suspension.” In short, this impacts a suspended Google Ads account linked to your Merchant Center account.
Daily Search Forum Recap: December 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its search quality raters guidelines and added an E to E-A-T…
Search News Buzz Video Recap: Google December 2022 Link Spam Update, E-E-A-T Guidelines Updated, Visual Elements, Status Dashboard, Content Ideas & More
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain…
Google Discover Ads Replaced “Ad” Label With “Sponsored” Label
A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from “Ads” to “Sponsored.”
E-E-A-T – “Experience” Added To Revised Search Quality Raters Guidelines
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of…