Google: Keep Your HTML Head Section Clean
Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have broken syntax because it can break other parts of the page and make it hard for Google to re…
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking algorithm update or it c…
Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers might …
Google Ads Editing Bug In Draft Or Experiment Campaigns
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.
Google: Longer Google Algorithm Updates Aren’t Necessarily More Intense
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense. The update’s length is generally related to internal Google parameters; as we covered before, it is not about h…
Google Business Profiles Products Price Ranges & Custom Call To Actions Going Away
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing pages will have a “visit site” label.
Google Maps 360 View For Popular Business Profiles
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps.
Poll: Most SEOs Not Using Google Analytics 4
Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.
Google Ads: Performance Max Is Not Preferred Over Search
Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”
Google Search Instances : For Recurring Events & Festivals
Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.
Google: Traffic Is Not A Measure Of Search Quality
Google’s John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much traffic as another set of pages, it does not mean those pages are higher or low…
Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North…
Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete. He said it will finish “likely within two weeks…
Google: Rolling Out An Algorithm Update Is Like Planting Seeds In A Garden
Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm update launches precisely because you might not see any…
Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-Level
Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.
Google Updated The Googlebot’s IP Addresses In JSON File
Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.
Dentists Now Can Use Google Local Service Ads
Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.
Search News Buzz Video Recap: Google Still Rolling Out Updates, Start & End Dates Are Confusing, Bing To Add ChatGPT, SEO Is Bad & More
Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates are still rolling out and, more so, still causing volatility…
Google Crawl Stats Report Doesn’t Show Location Of Googlebot Crawl
As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations. But if you want to know if Google is crawling your site from outside of the US, then you need to check your log fi…
Google: Core Web Vitals Not A Google Discover Requirement
Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said “we don’t have that connection documented anywhere.”