How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
Google CEO talks future of SGE, Gemini, Ads and AI Search
Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google Search Related Categories Nearby For Shopping Local Push
Google has a newish section named “Related categories nearby” that shows you various categories of products, when you click on the categories, it then shows you local stores nearby that sell it and other products in the shopping results.
Google Local Service Ads “Highly Rated” Label
Google is testing showing a “highly rated” label on the Google Local Services Ads (LSAs) listings. These are also named Google Screened, as you can see. I guess this filters LSAs by those that have high ratings by users.
Google Ad Revenue Up 11% & Bing Ads Revenue Up 8%
Both Google Ads and Microsoft Advertising revenue were up this past quarter, year over year. Google ad revenue was up 11% and Microsoft Advertising revenue was up 8%. The previous earnings, Google ad revenue was up 9.5% and Microsoft ad revenue was up…
Google May Consolidate Ranking Signals To Canonical Partner URL Even If It’s Not The Source
Lily Ray asked Google’s John Mueller what does Google do with all the ranking signals from the content syndication partners when Google Search decides which URL should be the canonical. It seems Google will consolidate most, if not all, of those signal…
New Google Ads Bulk Actions Solutions Option
Google seems to be testing a new option under the Google Ads “bulk actions” named “solutions.” Solutions gives you account summaries, ad performance and account anomaly detection options.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Secrets of a $10 million SEO success story by Cynthia Ramsaran
Whether you’re a business owner, marketer or entrepreneur, this webinar will fuel your journey toward success.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land’s SearchBot to create a template for a marketing agency newsletter that generates increased leads.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land’s SearchBot to create a template for a marketing agency newsletter that generates increased leads.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here’s where you should focus now.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
Google Clippable Coupons Live (Again?) – Discount Rich Results
Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live earlier but maybe now it is officially live?
Google Offers Specific Feedback On Why An Article Might Not Be Helpful
Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though it is a super specific example. But it may be useful for ot…