Google: Meta Description Length Does Not Matter For Ranking Algorithms
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers.
Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.
Bing Chat Working On Custom Instructions Through Useful Memory Feature
The CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way of “memory”.”
Google: No Such Thing As “Back To The Same” For Search Rankings After A Site Revamp
The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no “back to the same” as you were in search rankings before that website revamp.
Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no way to prevent traffic …
Google: Very Few Robots.txt Files Are Over 500KB
Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice …
Google: Use Hreflang When Sitelinks Go To Wrong Country Version
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that lang…
Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure the…
Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.
Vlog #240: David Iwanow On Constantly Reinventing Yourself In SEO
I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt…
Bing Search Snippets With Playable Video Thumbnails
Bing Search is showing playable video thumbnails in its search results snippets. When you hover your cursor over the video, it should preview the video but it doesn’t always do that.
Google: Fix Your INP Issues? Don’t Expect Visibility Changes Search Rankings.
Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search …
Google May Allow Adult Themed Content On Google Maps For Adult Service Businesses
Google has added a new line to its prohibited & restricted content Google Maps policies under the “adult-themed content” section that is more receptive to adult content…
New: Google Search Console Shows Merchant Center Visibility Issues & Changes
Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products stop appearing on the Shopping tab due to any issues and the…
New Google Business Profiles Reinstatement Process (US)
In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the process into a wizard that walks you through the steps but more importantly, …
Associate Search Console to Merchant Center to discover growth opportunities
Today Search Console is enhancing the Shopping section to help businesses with a Merchant Center
account to monitor the status of their products and discover opportunities to improve the
visibility of their products on Google.
Daily Search Forum Recap: September 8, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s August 2023 core update is officially done rolling out…
Search News Buzz Video Recap: Google August Core Update Done, Language Matching System Update, Canonical Bug, Google Ads AI Disclosure & More
This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct.
Google August 2023 Broad Core Update Finished Rolling Out
The Google August 2023 Broad Core update finished rolling out yesterday afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August 22, 2023, at about 1:30 pm ET and completing on September 7, 2023, at about 4:00 PM ET.
Google Search Language Matching Systems Update Released Two Weeks Ago
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said “these should better match results to the language someone searches in, while still allowin…