New Google Merchant Center checkout_link_template Attribute
Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your free …
Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants
Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies and the other is an attribute to specify if the location allows children to enter.
Google Search Products Overlay With Zoomable Product Images
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image.
Google FAQ Rich Results Now Only Displayed For Authoritative Sites
A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing changed. That was until yesterday when FAQs in the Google search results are now barely sho…
Google Search Tests Trending Labels In Explore Brands Section
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but the trending label, I believe is new.
Google Promoting Search Generative Experience In Traditional Search Results
Google is now showing banners and overlays to promote its new Search Generative Experience directly in its traditional search results interface. The overlay says “Search with an AI-powered boost, try out a new generative AI experiment from Google.”
Google Maps/Local Tests Third Party Reviews Again
Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left directly by a searcher on Google but placed on a third-…
Google Search Ranking Update Volatility Tremors Around September 12th
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today.
Google: Meta Description Length Does Not Matter For Ranking Algorithms
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers.
Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.
Bing Chat Working On Custom Instructions Through Useful Memory Feature
The CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way of “memory”.”
Google: No Such Thing As “Back To The Same” For Search Rankings After A Site Revamp
The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no “back to the same” as you were in search rankings before that website revamp.
Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no way to prevent traffic …
Google: Very Few Robots.txt Files Are Over 500KB
Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice …
Google: Use Hreflang When Sitelinks Go To Wrong Country Version
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that lang…
Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure the…
Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.
Vlog #240: David Iwanow On Constantly Reinventing Yourself In SEO
I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt…
Bing Search Snippets With Playable Video Thumbnails
Bing Search is showing playable video thumbnails in its search results snippets. When you hover your cursor over the video, it should preview the video but it doesn’t always do that.
Google: Fix Your INP Issues? Don’t Expect Visibility Changes Search Rankings.
Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search …